15 Link Building Tactics – Beginner’s Guide To Link Building
There are several link building tactics that can prove to be beneficial. However, the link building strategies that will work for you might not work for others. This happens because there are two factors that you must always consider in this context. First, the success of your link building strategy depends upon the resources that you have and the industry or niche, which you are creating content.
It is obvious that industries that are competitive and in-demand will make earning links pretty tricky, even when you apply the best link building tactics. However, if your industry is new and upcoming, the opportunities for incorporating link building techniques will be plenty. Scroll down to find out how to build links as a beginner in 2022!
What Is Link Building?
If you have been typing ‘link building meaning’ on Google as a beginner in the constantly evolving world of SEO, you have arrived at the right destination. After all, it is one of the most crucial foundational pillars of search engine optimization strategies. Simply put, it is the process of earning backlinks from different websites to your site.
Sounds great, right? With the right link building tactics, you can easily acquire backlinks from different websites on the Internet! Once you find out what is link building in SEO, you will also need to know why it is so important. Thus, keep scrolling to find out the importance of backlinks or rather link building benefits that change how you view SEO.
The Benefits Of Link Building:
The importance of link building in SEO is several. Before jumping down to learn about the best link building tactics, learn why it is essential in the first place. Thus, the benefits are as follows,
- Link building enables brands to develop a voice of authority.
- A good backlink strategy improves the metrics of your website and SEO insights.
- Link building also provides terrific opportunities for boosting both revenue and sales.
- Backlinking drives more traffic to your website, improving credibility in the process.
- Search engines like Google take the help of links from improving your website’s rank.
- Backlinking also provides opportunities for improving relationships with people and sites in your niche or industry.
Top 15 Link Building Tactics:
Now that you know ‘what is link building strategy it’s finally time to talk about the top 15 link building tactics which will completely change your idea of SEO link building. So instead of wasting any more time, let’s discuss the top tactics!
1. Get Hold Of Enough Data On Bad Links
Before learning about developing premium links, understand there are links that can lower your rank on search engines. These links are as follows,
- Link involving broken link building
- Any guest posting campaigns with too many keywords or anchor texts
- Any link generated via automation
- Too many link exchanges or cross-posting
Once you know more about bad links, you can easily follow link building tactics and avoid them!
Also Read: How To Do Keyword Research In 2022
2. Learn All About Good Links
Once you have learned all about bad links, it’s time to learn all about good links. But what makes a good link any good in the first place. Well, a good link must have the following characteristics. They are as follows,
- Anchor Text
However, you must remember that one factor can simply not improve Google’s opinion alone. In fact, each element plays a vital role in forming a reasonable opinion for Google.
3. Prioritize Shareability
Yes, creating top-quality content is important, but what’s the point of creating great content that readers do not share. One of the most vital link building tactics is to create shareable content, and shareability often comes from relatability. If your article is visually pleasing and aesthetically written, you will see an immediate improvement in the metrics.
4. Develop Relationships
One of the top link building tactics is understanding that Google does not want link building to happen based on genuine relationships and not based on some spam or transactions. Therefore, maintaining meaningful relationships with important people in your niche is pretty essential. These people are industry experts, journalists in your niche, social media influencers, traditional bloggers, owners, and employees of competing brands.
5. Go Local
This one’s of no use to you if you don’t have a physical location, but in case you do, then this is one of the best link building tactics for you! You can easily acquire more backlinks if you have a physical location if you go local and approach local directories and build relationships within your local network.
6. Approach your Network For Help
Link building service packages will always advise you to optimize your outreach, and they are not wrong. They are right because you can always count on your professional network of colleagues, investors, employees, and the like. You can always go to LinkedIn and talk to your network regarding the same.
7. Let The competition Inspire You
The world is aggressively competitive. You need to know how to properly analyze the competition and find out the backlinks they are using. Instead of looking for link-building examples online, try to acquire the links you have seen your match acquiring. This is one of the most scheming link building tactics out there.
8. Monitor Your Progress
If you do not track how your site is performing, there’s no way you will find out which link building tactics are working and which are not. You can use a free tool like Similarweb for analyzing website traffic. This tool is crazy since it gives you an in-depth analysis of who came to your site and left early.
9. Guest blogging
Guest blogging is probably one of the earliest link building tactics out there. When you guest blog on a website, and the post is published, you can simply link it with some related content in your link. Just remember, there is no benefit of guest blogging in a different industry or niche.
The process of contacting different people in your industry and making them familiar with your content is known as outreach link building. But who will you outreach to? The best alternative is to contact people who have links to similar content or whose works include focus keywords inside their content.
11. Link Reclamation
Links might be lost at times and instead of wondering why or figuring out how to do link building, just try reclaiming the lost ones. This is one of the best link building tactics simply because reclaiming a lost link is easier than building a new one. For instance, you can ask the site not to leave out your link and include it somewhere within the content again.
12. Come Up With A Target List
This one’s perfect for eCommerce link building. All you need to do is find relevant sites from your industry with existing reviews and products or services that you can use conveniently. Once you have your target list, just start writing reviews for these sites, and you might get a backlinking opportunity for free.
13. Support New Businesses
This is one of the best link building tactics out there in 2022. This is because when new members enter the market, reach out to them and support them with a few backlinks. As a result, you will not only develop meaningful relationships but also end up acquiring double the number of backlinks in the process.
14. Support Actual Events
Choosing to host or sponsor any local, national, or even international event is also considered to be one of the powerful link building strategies. The only two ways to go about this are either you host the event, or you become one of the sponsors.
15. The Power Of Social Media
If you check out all the successful link building examples, you will notice how social media has played a pivotal role in the strategy’s success. Don’t listen to the people who are calling them time-waste because a good link must comprise both,
- Do-Follow links, and
- Legitimate No-Follow
Frequently Asked Questions (FAQs)
Now that you know the best link building tactics of 2022, what are you waiting for? Instead of wasting time on intensive research, put these tactics into use and see how easily you start acquiring links!
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