ECommerce SEO: The Definitive Guide In 2023
Why is ECommerce SEO important, you ask?
Almost every purchase nowadays starts with a Google search. Whether it is a hair care product or a new smartphone. People are looking for product suggestions, tips, and comparisons. A massive percentage- of your ECommerce platform’s success can come from Google searches.
A massive number of 44% of buyers start their buyer’s journey through Google search. Also, 37.5% of all ECommerce sales are associated with search engines. In addition, 23.6% of all ECommerce orders are connected to organic traffic.
So, all of these data confirm that ECommerce SEO is really crucial for an Ecommcer business to boost sales. Today’s guide will provide you with actionable tricks to improve your ECommerce SEO.
What Is ECommerce SEO?
A simple explanation of ECommerce SEO is – it is a free method for optimizing an ECommerce platform, improving its search ranking and visibility on the Google SERP. Yes, getting traffic from Paid searches on the Google search engine is possible. But SEO, being free, is much more effective.
ECommerce SEO tactics involve optimizing the product descriptions, headlines, metadata, internal link structure, & navigational structure, and more for better user experience and higher search results.
ECommerce businesses can later convert the traffic on their platform and drive more sales. While optimizing the aspects as mentioned above, one must also optimize the pages that are not product oriented. Here is a list of pages that also need optimization –
- About page
- Help center answers
- Blog articles
- Contact page
- F.A.Q. page
ECommerce SEO Checklist: Best ECommerce SEO Practices In 2023
So, if you want to improve the search visibility of your ECommerce platform, following the tips that I have listed here would be helpful. You can build your own ECommerce brand SEO strategy using the tips I have listed here.
ECommerce Keyword Optimization
There is okay to use keywords that don’t get you traffic or those that are hard to rank. This is why well-rounded keyword research is elemental to developing an actionable SEO strategy.
It is difficult, but you need to look for keywords that are –
- Easier to rank
- Have decent volume
- And have a decent conversion rate
You should look for keywords with low difficulty, high search volume, and aligned with the user intent. You can use tools like Google Keyword Planner or aHref to research keywords. You should use the best possible keywords in the best possible pages.
You can also compare your platform with other ECommerce platforms and run a competitor analysis to find relevant keywords in your industry.
Optimizing The ECommerce Product Pages
When optimizing your ECommerce platform with ECommerce SEO, you need to focus on the product pages. Imagine a searcher visiting Google and using a certain keyword that leads directly to your product page – interesting, right? That is why you need to optimize the product pages using keywords. Here are some of the pages that require optimization –
If your ECommerce platform is targeting any niche-based industry, then you can use niche/industry-specific keywords to attract users. Look for keywords that match your category pages; this gives your platform an edge over the competitors and helps you drive relevant traffic.
You can rank your page organically using the keywords in the page’s title tags. The best way to do this type of optimization would be to use keywords at the beginning of the H1 tags.
Ensure the product page has an introduction with the relevant keywords used at least 2 to 3 times ( for a 300-word intro). This is an ECommerce SEO tactic that many pages avoid.
Image Alt Text
The image alt text lets Google know what the image is about and what it includes. This is another opportunity for you to include the keyword on the product page. It also boosts your website’s chances of ranking higher for the keywords you are targeting for.
The metadata of the product page may not increase your ranking on Google SERP. But it is relevant for boosting your CTR (click-through rate ).
Content Marketing For ECommerce SEO
Another effective ECommerce SEO strategy has an active content marketing strategy. If you are still in doubt, then follow the statistics below.
- According to 96% of marketing decision-makers, content marketing is effective for brands.
- 70% of marketers invest in content marketing
When you have a great content marketing plan incorporated, you have a higher chance of ranking on the SERP. You can rank on the Google SERP using long-tail and short-form keywords through content marketing.
Technical SEO For ECommerce Platforms
Technical SEO is also an important aspect that you need to focus on when doing ECommerce SEO. You need to focus on Website Structure, the order of the URLs, website security, page loading speed, and more.
Here are three important rules for making the best website structure-
- The website’s structure needs to be simple and scalable.
- No page should require more than three clicks to open.
- Create relevant page URLs and subcategories.
Use the PageSpeed tool by Google to check the page speed of your ECommerce platform. The more time your page takes to load, the higher rate of bounce rate it will have. So, optimize the page accordingly for improved page loading speed.
Also, there are other aspects you need to keep in mind when doing ECommerce SEO.
- Use relevant internal links.
- Design the HTTP URLs with the right keywords.
- Make the website mobile responsive and easy to navigate.
- Use sitemap.
- Remove duplicate content.
Link building for the ECommerce platform is another effective ECommerce SEO trick. Resource page link-building is effective for boosting your authority in the industry. You can also partner with different influencers to boost your brand visibility. You can also look for ECommerce guest posting opportunities.
ECommerce SEO, if done well, can help you drive relevant traffic to your platform. You have a higher chance of driving sales when you have relevant traffic. I have touched upon some of the best ECommerce SEO practices. You can follow them to complete your objective in the ECommerce industry. You will also need help from different ECommerce SEO tools like ahref, SEMrush, Google Keyword Planner, and more. However, if you need any other relevant queries answered, let us know through the comment section. We will get back to you in a minute.
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