The Definitive Guide To Link Building In 2022
Did you ever wonder how Google filters out its search results and feeds them to your screen? This is done by scanning the content of your website and seeing how many search keywords get matched. This system is known as Search Engine Optimization (SEO).
With the help of SEO, another vital factor about ranking a page is determined by using link building. What this refers to is the act of posting links to other businesses on your website to send traffic there, and vice versa. However, this increases your rankings and authority on search engines.
In this article, we will discuss the basics of link building and go over some essential strategies.
What Is Link Building?
Link building means having your website link in the content of other web pages so that it’s more discoverable by users. This process helps rank your website because the more links point towards it, the higher it ranks in search engines.
If many websites point towards your webpage, it is deemed important by search engines like Google. This is because it believes that if a webpage has many external links pointing towards it, the higher its quality is perceived by the search engine.
However, over time, this algorithm of Google search rankings has evolved. This is because Google now measures the authority (value based on content) to determine its rankings. However, your webpage authority can be increased by generating higher traffic with proper SEO and higher quality backlinks pointing to it.
Benefits Of Link Building?
There are several benefits of link building. They are:
Increase Page Authority
The main benefit of building link is to increase the authority of your webpage. You can do this by adding high-quality keywords to your webpage. This can also be done by having more high-quality websites with hyperlinks directing to your website on their pages.
Increase Search Engine Rankings
Having more backlinks directed to your website increases page authority, increasing your website rank. This is essential because the higher your website ranks in search engines, the more traffic it will generate.
Link Building Tools
It is important to study how they work before you have your link on another website (and vice versa). You have researched various tools to make sure your webpage gets linked to other high authority websites. You can do this with tools like:
Backlink Research Tools
Backlink research tools will help you know how many links a website has in its webpage directing to other pages and vice versa. So naturally, the more high-quality hyperlinks there are, the higher its authority ranking is expected.
You can do this with applications like Ahrefs Site Explorer, which you can use to scan your competitor’s webpages and your website for link building metrics.
Content Research Tools
An essential part of building more hyperlinks to your website is making your webpage worthy of it. You can create exciting and well-written content relevant to the reader base. For example, making well-written blogs and using high-volume keywords will make your website rank higher.
You can do content research about your website and other web pages using Ahrefs. This allows you to check the health of a website by checking its traffic, hyperlinks directing to it, keywords used, and more.
Link Prospecting Tools
Link prospecting is the term used to describe the method of finding high authority web pages. This is done with tools like Ahrefs. This is done in the following steps:
- Please search for a keyword to see how many web pages have it in their content.
- Use Ahrefs Content Explorer to filter high-ranking web pages and high authority websites that have used the same keyword.
- Click on “Export” to save the list of high authority websites.
Email Outreach Tools
After you have done researching for high authority websites, it’s time to conduct email outreach campaigns. This means that you will be sending emails about your content to other websites and requesting them to take marketing actions. If the other websites like your content, then they might find it beneficial to add your hyperlink to their content.
Link Building Strategies
Some of the most used link building strategies are:
Study Your Competitor’s Webpage
Studying your competitor’s website with specific tools like Semgrades will allow you to determine what methods they are using to rank their webpage. This will enable you to see what content they are creating, what keywords they are using, and find out what other websites have hyperlinks.
Promote Your Content
You should always promote your content in every way possible. Without proper promotion, it is hard to get the initial traffic required. This is useful for newer blogs and websites that have not yet achieved higher authority on Google.
You can also use email outreach campaigns to turn more eyes towards your website. This can help take your first step towards starting a link building campaign.
Guest blogging is another famous tactic to get your website links in other high authority blogs. Using this strategy, you can request other websites to allow you to write content for them for free. In turn, you can place your website hyperlink in the content.
Staying Active On Social Media
It’s best to always stay active on social media sites like Facebook, Instagram, and Twitter so that you can always be on the lookout for collaborations. This will allow you to find high-authority blogs where you can participate as a guest blogger. It also helps you to promote your content on social media to generate more traffic.
Frequently Asked Questions (FAQs)
Link building is essential in this digital era to make your web content more discoverable and accessible to other users and customers. This makes it easier to generate traffic towards your webpage and rank them higher on search engines like Google. Therefore, having more hyperlinks of your website on other web pages matters a lot if you want to rank your site and be an authority on a particular content niche.
If you think you can now take your first step towards link building, then like this article and check out our other great content as well!