What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
Do you want to know what two main ad formats can be used in a google display ads campaign? Well, we have got the correct answers for you. The two options are responsive display ads and uploaded ads.
So, now you know what two main ad formats can be used in a google display ads campaign. Does that mean you don’t need to read the article anymore? Well, if you listen to me, I think you must keep on reading it. Once you read it, you will know more than just what two main ad formats can be used in a google display ads campaign. So, let’s get on with it.
What Are Google Ads?
Before we tell you what two main ad formats can be used in a google display ads campaign, we think you should know a bit about Google Ads.
Google display ads are different from google search ads. When you search for relevant keywords, google search ads appear on your screen. But, google display ads are the best tool that is needed for marketing. Display ads tend to appear automatically on our screens when we browse the internet for something.
These graphic-based advertisements are storming the internet world. No matter how disturbing we find them, we can’t help watching them. Sometimes, people also make their purchase decisions based on these ads. But, if you know what two main ad formats can be used in a google display ads campaign, you can take the ads in front of the right audience.
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1. Responsive Display Ads
If you know what two main ad formats can be used in a google display ads campaign, you must have heard about the responsive display ads.
You can upload materials, including text descriptions, photos, logos, and videos for Responsive Display Ads. Your assets will be combined and dangled in front of users via Google Ads. Google knows which asset combinations produce the most acceptable ads and who your target audience is.
All these details are based on data on how your consumers respond to the ads. It’s difficult to compete with machine learning-based market research in this industry. So, responsive display ads might not be suitable for everyone.
Responsive display advertising isn’t for you if you want complete control over how your ads look or if you have strict brand guidelines. But, these ads, on the other hand, have the benefit of being able to appear almost anywhere.
Unlike an uploaded ad with a specific size, Google Advertisements may resize these ads to fit anywhere on the network, dramatically increasing your reach. Native advertising is another attempt by responsive display ads to replicate the feel of the website they appear on.
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2. Uploaded Ads
Don’t you want to know what two main ad formats can be used in a google display ads campaign? We have already talked about responsive display ads. So, it’s time we shed some light on the uploaded ads too.
As the name implies, Uploaded advertising is ads that you create and submit to the Google Ads platform. HTML5 advertisements, AMP HTML ads, and other supporting formats are some of its types. In this situation, you have complete control over the appearance of your adverts.
You must know that the uploaded ads only fit one size, but if you use HTML5, you can customize them to an extent. While the content you provide may limit your reach, knowing when and where your advertising will appear might be helpful.
People create the uploaded ads outside the realm of google ads, using tools like JPG, PNG, .zip file, GIF, etc. If you choose this format, you must also consider creating responsive display ads for places where the custom ads won’t fit.
Always remember that each webpage is unique. Even if your ad is qualified for a particular place, that doesn’t mean it will be visible on the page. Also, if the uploaded ads are not of the correct size, they won’t fit on the page. So, you must create a different size version for the same ad every time you use it.
Why Is Google Display Ads Certification Important?
If you already know what two main ad formats can be used in a google display ads campaign, it’s time we tell you something else. No matter which type of main ad format you choose, you must have the display ads certification to publish them. If you have the certificate, it offers you several benefits such as;
- You can transform your vision and insight for online marketing into a practical digital marketing strategy.
- With the Google display ads certification, you can focus on the vast marketing plans of other companies and make yours according to that.
- The certificate will ensure that your budget for digital marketing has a similar ratio to your planning of display ads.
- You can generate a display ads plan to raise brand awareness, increase customer retention, improve customer focus, purchase action, consideration, etc.
- The google display ads certification will help you understand customer needs and enable you to reach new customers.
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The Bottom Line
If you know what two main ad formats can be used in a google display ads campaign, you must have grasped a good idea of this topic. The responsive display ads and the uploaded ads both have their unique pros and cons. As a digital marketer, you must find out your company’s needs and choose the best ad format accordingly. We have also given you a few pro tips here that may make your decision easier. But, if you need more help in choosing the correct ad format, do share your concerns in the comment box. We will surely get back to you with an answer in absolutely no time.
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