How To Create An Email Marketing Strategy – Step-By-Step Guide
Starting from the right set of tools to audience identification-we have covered just about everything here. It will be easier for you to achieve your customer attrition and customer retention goals faster this year with our advice.
Email marketing is kind of becoming obsolete with the booming age of social media marketing. But, we know the underlying potential of this marketing trick. That is why we are shedding light on its hidden traits to make it a popular marketing choice again.
What Is Email Marketing?
When you inform customers about your company’s new products, or services, or offers through email, it is called email marketing. It is a cost-effective and faster way to reach your existing customers. In addition, you can create a personalized message for your target audience so that they find a sense of belonging as your company’s customers.
Some standard email providers are Gmail, Yahoo, Outlook, Proton Mail, Zoho Mail, iCloud Mail, etc. Among these, Gmail is considered the best email provider because of its highest user ratio. So, if you want to target your customers through an email marketing strategy, get on board with setting up an account in Gmail.
There are four types of email marketing. The email newsletters keep your audience updated about the weekly or monthly offers of your brand. Next, there are promotional emails that you send when you need to inform your customer about some new product. Acquisitions emails are certain kinds of email campaigns. Finally, retention emails are the most common form of email marketing. You send these to your customers to keep them as your clients in the future.
How To Create An Email Marketing Strategy
Firstly, you need to choose an accurate email provider. As we have already mentioned Gmail should be your first choice in this context. This tool will help you create, organize, and send emails, including basic tracking. In addition, you can also select some automation tools that will enable you to send marketing emails at strategic times.
Secondly, find out your target customers. You can categorize your customers as per the demographic details of age, gender, education, income status, marital status, occupation, etc. Find out who your existing customers are, who your competitors’ customers are, and who will benefit from your products.
Thirdly, you must create a list of your subscribers. Create some relevant content that will interest your customers. For example, ask for their email address in exchange for a discount or a free product from your site. You can also choose to add the opt-in option to your website. It will let your customers sign up to your website when they first decide to shop from it. So, now, you have the email address of many customers to build up your list of subscribers.
Fourthly, segmenting your list will be effective because it will decide who will be your customers and who will not. Finally, create email content that you think will attract your larger target audience. That way, you will reach many people, and your chances of retaining customers will increase.
Finally, you need to figure out your goals of email marketing strategy. You have all the tools, subscriber list, email provider-everything that you need. If you want to increase your website’s click-through rate, increase website traffic, or convert more audience into loyal customers, email marketing should be your strategy.
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Benefits Of Email Marketing Strategy
One of the main benefits of email marketing is that it lets you create personalized messages for your audience. Therefore, it increases your chance of obtaining more customers than any other form of marketing. Even collecting surveys and feedback is easier with an email marketing strategy. If you want to keep retaining customers, knowing what they think of your service is essential. That is why email marketing is helpful to gather their feedback about your service for you to make necessary adjustments.
Almost 59% of marketers agree that email marketing is a suitable source for increasing your company revenue. Communicating with your audience becomes personal and easy with this marketing tactic. Moreover, it is also known to generate good website traffic. When your audience receives a private email from a company, it tends to make them feel special. So, their purchasing habit also increases with email marketing strategy.
Apart from that, sending timely updates, increasing quality leads, and promoting new products at a low cost is possible through email marketing. You don’t need to hire an external marketer for this job also because it is relatively easy to share. Therefore, email marketing should be your top priority if you want to reach the right people at the right time.
Read Also: How To Choose A Digital Marketing Agency
Drawbacks Of Email Marketing
The drawbacks of email marketing are not even close to its advantages. But, you must know the pros and cons both to decide if you still want to pursue this marketing tactic or not. One of the significant issues is spam mails. A reader’s mailbox is always filled with spam, and too many such emails irritate readers. It might dissuade them from discouraging any promotional emails, and they may not even read the emails you send them.
Even the best email providers have issues. There is a high chance that the audience you are sending the mail is not even receiving it. You cannot even control it, and there is no way for you to know that your reader has got the mail or not. Too many internet service providers categorize mail with spammy keywords and send them directly to the spam box. So, your mail may not even reach your audience ever.
Now, which type of mail design attracts the audience the most is unknown. Moreover, there are size issues too. If some documents or photos are too large, even your best email provider won’t let the audience open the email. It will frustrate the users, and they will end up blocking your mail-id.
Wrapping It Up
If you want to compare the pros and cons of email marketing strategy, there will be more pros than cons. However, the countless benefits of email marketing have made it so popular among the marketers of the modern era. You can grow your business and set your reputation right in the market with email marketing techniques. Just make sure you create helpful, informative, and relevant content so that users benefit from it.
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