Whether or not you have any website, you know might be aware that link building is important. Link building is important not just for beginners, but also for the professionals. There are various link building techniques that are followed and which are compatible with the algorithm of Google.
We all became aware of the terms like SEO and link building for about more than five years now, and back then, there is no such need to maintain everything in google. But now as things evolved and the internet and google evolved, everyone started believing that now keywords in an article does not matter.
The old rules of google and the google algorithm has been scrapped off, but here we would like to inform you more about the link building techniques. But before we tell you about link building techniques, it is important that you know some more details.
What is Link Building?
Most of the young digital marketers worry about the link building techniques, but something more important than that is knowing the more about link building. I am sure some time in life you have done link building or must have been asked to link building, but you have never really questioned yourself why should you do the link building. Hence, I would like to give you some more information about what is link building.
The whole idea and techniques of link building are changing massively over the days. Today the value of the link building article is tremendously high, but we will never know when the dip might occur. There might be a time that link building articles will no longer be considered to be important for the ranking or the traffic of the website.
But as of now, it is very important that you put in a good organic article, which has some keywords but not forcefully injected. We all know that High-quality links are important; we can not just blindly implement high-quality links. You need to know more in detail about such high-quality links in a better manner. This guide is set to guide you to move in the right direction and get the best link building techniques.
Link building is the white elephant for SEO; many claim that link building might cause negative results on your website. Link building is the primary part of any SEO based performance.
Why Link Building and Link Building techniques are Important?
The top factor that is considered when you have a link building job is to understand the Google Algorithm, which we do not know. It is like winning a war without even knowing the opponents and their strength. The Google algorithm is extremely dynamic, and we do not understand what we should do to cope up with this technology.
- There are certain functions of the link building or backlinks such as,
- It helps you to get the traffic diverted to your site.
- Indexes isolated pages
- It contributes to some on-page values.
- It also serves as a cite for research.
Things to Consider During Link Building
We understand that it is very important to know the Link Building techniques but there more to it which will not only tell you about link building new techniques but some of the old ones are very useful and interesting. There are various tools that you can use for link building purposes. There is a list of tools that can help you to do link building sufficiently with proper research.
It is very important to have a clear understanding that not all the links are important and equal; every link has there own value in the technique of link building. Just because each of the links promotes some other website does not mean that every link is important because, through some of the links, the opponents place some fake site link or maybe some websites with a high spam score. You can make a “no-follow” attribute for the unimportant links.
Usually, the SEO’s look for higher domain links or authoritative links, MOZ can help you to understand all of these, and then you can make the correct decision. Tools like Moz and Aherfs will help you to measure the metrics of the site.
The unique referring domain varies, and the value of link building techniques also varies from one site to another. But the referring domain factor is more important than the algorithm point of view. But both cases are very important compared to anything else in SEO.
What Things Should You Keep in Mind while Link Building?
There are many things you should keep in mind; only then the link building techniques will be effective for the site. Hence, we have gathered all of them here for your convenience.
- You need to keep in mind that you must not pay for link building articles because they are marked negative in the eyes of Google.
- Stay away from personal blogs; try to invest in commercial or professional blogs.
- Don’t even try to do guest posting unnecessarily; instead, you must invest in quality content in link building articles.
- Link building also improves the value of the page or the website.
What are the 10 Advanced Link Building Techniques?
As we have already mentioned above that link building is the best technique to take your website to a peak, it is also important to note that there are some new advanced link building techniques. These link building techniques are new, and they will help you to grow more and more with your website.
1. Link Reclamation
This is the easiest link building technique, and this is readily available for any website; reclaiming is the easy and best idea. In this process, you can look for your old articles whose links have been broken or removed, and you can reclaim those links and get the work done easily. This way, you can reclaim the old links of your site, which are now broken or removed now. Moz is a great tool for such purposes, you can search for the operators who had used your articles, and now it has been removed. Right from there, you can reach out to the publishing platform and ask them to restore your links.
2. Broken Link Building Techniques
There is a very fine line between Broken link building and link reclamation; hence it is important that you find out how to fix the broken link. In the case of broken link building, you can ask the publisher to restore the broken link, not the links that have been removed already. In case of this purpose, you can take the help of Ahrefs, and it will help you to sort the broken links.
3. Reverse Engineered Competitor Link Building Technique
You need to download the backlinks of your top 5 competitors with the help of Ahrefs. You can also filter the spreadsheet, and tagged by .com, .org, etc., also check the DA and PA. The key here is to nerd out on all the data and think through how and why your competitor earned each link and simply do it better. There are some disqualifying links, which can be used in the existing content.
4. Resource Link Building Technique
If you have the power of manual outreach, then this is the best way to link building. The links acquired through links are actually more guaranteed then anything. If you have resources and reach out to power, then use it to the fullest, then you can do better link building. The result of the resource link building is much more effective than anything else, hence try to make the best use of the resources.
5. Skyscraper and Modified Scraper
A skyscraper is a way in which you can make great content that is worthy of the backlinks. The whole concept is to find a piece of content that is ranking in Google with your chosen keyword; you just have to reframe and restructure it and put it in on the search engine again. You will have to remodify the content, make it longer, add some videos and it will be good to go.
6. 10X Content
The Skyscraper takes the content to a better level, and it takes the content higher; hence 10X content is very important. So, you need to produce 10X content, by all means, hence this content has to go online by any means, and it must be ten times better than the existing contents on the internet. Hence you will have to compete with others in the search engine; you will have to experiment in various formats.
One of the best things is that you need to experiment with various new types of guest posting, where you can include the infographics in the content. This is a guest graphics where you can guest post along with some kind of infographics.
‘Great Content + Targeted Outreach + Added Value = Links’
You can use various content explorers to find out the various new kind of ways to guest post, and hence it will help you to make your link building easier. Think more about how you can trend, with the evergreen topics, so use the best infographics for the content.
8. Ego Bait
It is a performer based SEO link building tool, it is a way to strike the influencer’s ego, and you can tag the piece of content to the influencers. Then you must encourage the influencer to read that piece of content, use the “#tags,” and the “@” to the implement this kind of link building techniques into it. This way, you will be able to make conversation with the influencer, and this way, the traffic will increase on your page.
This is another very effective way to do link building; you need to become a thought leader. This means that you will have to contribute your thought leader means you will be contributing all your ideas into your content and work, this will help you to make a better platform for your link building techniques. Most people must have tried to use this technique to do a proper link building.
10. Do Some Research
The most advanced link building strategy is to conduct research; it will bring out a lot of information, and eventually, a positive impact on the brand. This will also help you to collect some data and information which you can use for all the other purposes related to your site, and you get an idea about how much people are into it.
Wrapping up this article isn’t much easy because there are lots more to it, but you can also read the 10 Smart Ways to Build Backlinks to Your Website to know more. There are many such interesting articles and blogs here; you can comment on the comment section to let me know what you want to know next.