The Beginner Guide To Influencer Marketing
If you think influencer marketing is another form of digital marketing, you are wrong. Instead, it is the form of marketing that influences your purchasing decision. Thus, to attract the mass market easily, influencer marketing can be a good strategy.
You can join the course on Influencer Marketing Hub to get proper resources and tools from the best industry leaders. In addition, you can submit your influencer marketing platform there and get honest reviews and research reports.
What Is Influencer Marketing?
Influencer marketing technique allows you to get in touch with the social media influencers who work in the same niche as yours. After getting in touch with them, you can ask them to promote your products through their channel. An influencer can influence his followers to be your customers. He will do so based on his relationship, position, and authority over his followers.
It is similar to celebrity endorsement. When we see the familiar face of a celebrity endorsing a product, we tend to buy that. Just like that, when we see our social media influencers promoting a product, we believe in their words and go for that product. Since these influencers have already made their reputation in their respective niches, it is easy to convince their followers.
Now, you can bespoke search your influencers on social media. You can also apply influencer discovery tools online to look for the influencer who will be perfect for your brand. It is better to obtain a solid understanding of your brand first before you hire an influencer.
Read Also: Beginners Guide To Internet Marketing
Benefits Of Influencer Marketing
Influencer marketing builds audience trust. They already have an honest follower base who consider this person to be their social media idol. We tend to believe more in the words of influencers because they are like us. That is why if you promote a product through a familiar face, they tend to be more valued. Your audience will consider the product to be more viable if an influencer promotes them.
Influencer marketing is effective for businesses because it does not force the audience. The audience has willingly decided to receive content from the channel of a specific influencer. Now, if the influencer promotes content that endorses a product, the audience will perceive it as regular content. It will convey the brand’s message clearly to the customers without much forcible effort.
A brand can acquire customers faster if it uses influencer marketing techniques. As you leverage the follower base of a particular influencer, they will likely remain interested in your product category. According to Influencer Marketing Hub results, 28% of influencers agree on this fact too.
It is an excellent strategy to improve your SEO ranking. Domain authority is directly proportionate to good SEO ranks. If you seem to be the authority of your product domain due to influencer marketing, your SEO ranks will enhance.
How Many Types Of Influencers Are There?
There are mainly three types of influencers, macro-influencers, micro-influencers, and celebrity influencers.
1. Macro Influencers
Macro influencers have millions of followers on their social media. We consider them the expert in their fields. We trust the opinion of a macro influencer more than the celebrity influencer because his knowledge is centered on one topic.
But, these people have already made their name in their respective fields. So, they either have to fall in love with your product category, or you have to provide them a great incentive to work with you.
Most of the influencers we come across in influencer marketing are micro-influencers. These people are also experts in their respective fields. But their expertise doesn’t always revolve around trending topics.
As per the reports of Influencer Marketing Hub, micro-influencers communicate with an audience 22 times more than macro-influencers. So, they can engage with the audience more, and that can benefit your product niche too.
3. Celebrity Influencers
In the world of influencer marketing, celebrity influencers have always ruled the market. Celebrities who are brand ambassadors of the products seem to benefit the product sales almost instantly. Of course, they charge a lot of money for it, but if they have a genuine likeness towards the product, it helps the brand.
For example, Kate Middleton posed a unique maternity dress, which was sold within a few minutes of the photo being published. On the other hand, Kim Kardashian charges almost $250,000 for posting a snap of her wearing a particular dress. So, it can be costly for companies to hire celebrity influencers.
How To Apply Influencer Marketing In Your Business?
You can follow a few steps to apply influencer marketing in your business. The steps are;
Step 1: Find Them Using The Right Tools
LinkedIn, Twitter, Tweetdeck, Hey Press are some of the powerful tools you can use to find your desired influencer. In addition, you can use relevant hashtags that influencers typically use in your niche. It will give you a refined result, and you can jot down a few influencers from the list.
Step 2: Decide On A Budget And Relationship Maintenance Strategy
The average price of one photo would be $271. While for micro-influencers, one image would be $83, for macro-influencers, one shot will be $763. Depending on this standard market rate, you will decide on a budget with your influencer. Inform them about posting photos and how many images they will need to post in a day.
Step 3: Convey The Message Of The Brand To The Influencers
The next step of influencer marketing will be to help your influencer understand the message of the brand. The better their understanding will be, the more effective their communication with the audience will be. For example, the company may want to increase its sales or target new demography. So, depending on that message, the influencer will promote the product strategically.
Step 4: Make Necessary Adjustments
You have decided on your influencer marketing strategy, and it is ongoing; review the market statistics. If your approach seems to be working fine, proceed with it. However, if you think the influencer is not attracting enough audience, refine your strategy. Track the results on the pre-determined date, and make the necessary adjustments as you deem fit.
Putting It All Together
If you want your influencer marketing platform to work just fine, follow these steps thoroughly. You will not face any possible issue in influencer marketing, even if you are a newbie in this field. And, there are ample benefits to this marketing platform already. So, apply these steps, and stand out from the crowd with these inspiring influencer marketing skills.
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