Facebook Marketing: The Ultimate Guide To Using Facebook For Marketing
Facebook is not new. And the idea that every other business needs to do Facebook marketing is also not new. However, what’s true is how the platform has changed since its entry into the marketing scene initially. A decade ago, most of us would have never dreamt of all the gimmicks that the largest social media platform in the world can do today.
From selling products through chatbots and hosting 306-degree videos to serving as one of the top sources for news to about 2/3rds of the whole adult population. Moreover, social media channels have around 1.56 billion active users daily – let’s put this into perspective.
This happens to be around 5X the total population of the United States, around 20 percent of the total world population…and it’s only increasing.
So today, let’s dive into the intricacies of Facebook Marketing – keep reading and stay tuned to fnd out more!
Explaining Marketing On Facebook: What Is Facebook Marketing?
Just think about the amount of social influence that can be achieved through an effective Facebook marketing strategy. This holds so true in terms of boosting your referrals, brand awareness, customer relationships, reputation, eCommerce business, peer effects, and so much more.
It’s not just the number of users but also the percentage of their attention that the platform has! Globally, any user, on average, spends around an hour every day on the platform. Considering any person sleeps for about 8 hours a day on average, 7% of a user’s waking hours are spent on the platform.
For so many people, Facebook happens to be the internet but that being said (or written), are you taking advantage of the fact?
Three Important Stats Before We Proceed:
Before we can talk more about Facebook marketing experts or even an effective strategy for using the platform, let’s glance at three important stats!
- Facebook is a social media platform that has 1.56 billion active users visiting the network daily.
- An user on Facebook spends about 60 minutes on the platform every day.
- However, only a meager 48% of marketing professionals believe that marketing on Facebook is effective.
The numbers clearly point out the untapped potential on the platform – so what are you waiting for?
How Does Facebook Benefit Your Business?
So you must be wondering how using Facebook can benefit your brand. Here’s how!
Facebook pages are now marketing hubs for most businesses. It signifies your brand’s public presence very similar to any personal profile. But your page will allow users to ‘like’ or ‘follow’ the brand, cause, celebrity, organization, or business. Your followers will also receive content updates on their Feeds.
Moreover, you will be able to boost brand awareness, implement and track the ads, obtain detailed insights about your audience, and, most importantly, chat with your target audience seeking customer service.
Working On Your Facebook Marketing Skills: How To Use Facebook For Marketing?
You don’t need to google ‘marketing expert Facebook’ and get down to business. Instead, you can keep reading and work on your Facebook marketing skills. Just scroll down, and you will find out how to use Facebook for marketing your business.
Here’s what you can do!
1. Making the Most of Your Facebook Business Page:
Facebook pages are great marketing tools for most businesses. These FB pages actually allow different businesses to create an identity – not just through product listings or a range of services but also with the help of sharing different images, posts, and links on customizable pages for providing character and personality to a business.
You have to figure out what your specific target audience wants to even see! You can share social media videos, images, links, and anything, connected to your industry, specifically to your business – content related to your brand that your audience will enjoy. You can also utilize Facebook Insights and check what resonates best with your target audience.
2. Facebook Advertising And Classic Ads:
Facebook is a dynamic platform that comes with its own advertising formats – you can check these out on the different side columns of the official Facebook website. These are commonly referred to as Marketplace Ads and are inclusive of headlines with copies, images, and click-through links.
Making Facebook advertising a part of your marketing strategy is another way in which you can boost your likes or even your website clicks. The various features of Facebook ads are as follows,
- Facebook uses demographic targeting to reach users based on data related to education, interests, location, and age.
- Facebook advertising sets ad budgets.
- Ad testing comprises several ad versions that can be simultaneously run to compare ad setups and designs.
- Different built-in tools for performance measurement.
- The advertising ability for niche areas also proves to be great for locally-based businesses.
3. Hosting Facebook Contests:
Running Facebook sweepstakes, promotions, or contests is another solid marketing tactic for increasing fans and boosting brand awareness. While conducting contests as a part of your Facebook marketing strategy, you need to know that you can’t find just asl people to comment on their answers or even shower your page with likes.
Businesses have to use third-party apps in order to create Facebook contests, directing users to the same from their Facebook pages. There are several paid and free tools to help you out. For instance, Shortstacks provide several contest templates for free as long as you have less than 2000 likes on your page. Similarly, Pagemodo also provides free options.
There are plenty of paid tools to help you do this, as well as some free ones. Shortstack offers a number of free contest templates, so long as your page has under 2,000 likes. Pagemodo also has a free option.
4. Facebook Promoted Posts:
Promoted posts on Facebook ask page owners to invest in flat rates for having their individual posts on Facebook reach a specific number of people, boosting reach and impressions for certain posts. Several businesses have even asked,
- why should I have to pay to ensure that my post is seen by users who are my followers?
- If a user has liked my page, they should always see my posts on their news feed, shouldn’t they?
The answer to such questions is a big ‘no’ because the platform assumes that the users on it are spending every moment of their lives on the platform’s news feed. For the safety of your Facebook followers, we just hope this is not true!
And It’s A Wrap!
Facebook is the largest social networking channel becoming the number one spot where people can connect and share content online. But now that marketing has entered into the dynamic, there’s no way you can leave this opportunity to connect with your target audience. If your Facebook marketing strategy has not yielded results in the past, then, in that case, you have to check out what worked and what didn’t work!
So tell us your thoughts on marketing on Facebook! And don’t forget to share your experiences in the comments below!
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