Why Should You Link Your Client’s Google Ads Account To The Search Console?

Get Me Seen August 23, 2021 0 Comments

If you want to know how often your Google ads are showing to potential customers, you must know how to measure organic and paid search results. But if you want to know how to measure paid search results, you must know, Why should you link your client’s google ads account to the search console?

People often overlook linking Google’s Adword account to the search console, and as a result, they miss out on some good opportunities. But, if you are working on your client’s website to ensure it implements the best practices, you must know ‘why should you link your client’s google ads account to the search console?’.

Why Should You Link Your Client’s Google Ads Account To The Search Console?

You must think that if your current marketing strategy is working for your client, you don’t need to do anything else. But, there’s always room for improvement. So, if you can bring more traffic to your client’s website by adding the Google Adwords account to search console, why won’t you.

Let’s find some reasons why should you link your client’s google ads account to search console.

1: You Can Compare Paid, And Organic Keywords

You can compare paid and organic keywords better and know how much traffic they pull to your sites. You can get a complete report once your accounts are linked. You can have a better knowledge of the clickthrough rate of your website too.

2: You Can Gather More Data From Additional Keywords

If you add the Adwords account to your search console, you can see incremental value for both your keywords and queries. Once you get this additional data, you can make your marketing plan even stronger with better accuracy.

3: You Can Acquire A Better Competitive Edge

Google Adwords accounts work the best on advertiser bids. So, when you link your client’s account to the search console, you can see how other companies’ ads perform more robustly. You can also see how your ads are performing to grab a better insight into your competitors.

How Do You Link Your Client’s Google Ads Account To Search Console?

If you have already figured out ‘why should you link your client’s google ads account to the search console?’, it’s time to know the steps to do it.

Step 1: Enter The Account

Log into the Adwords account that you want to link to the search console.

Step 2: Find The Menu

Once you log in to the account, you come to the dashboard. On top of the navigation bar, click the Tools option. Now, click on the Linked Accounts option under the settings option.

Step 3: Find The Console

Now, scroll down the list of linkable options, and stop when you see the search console option. Next, click on the Details button.

Step 4: Link The Account

You will see a complete description of the search console here. Once you read it, click on the link option.

Step 5: Enter The Site Address

Enter the exact address that you have in your Adwords account. Type the address on the Link New Site option. Then, click on the continue button.

Now, you will get a complete result of the linking process. It will mention the date on which the account was linked, but it may also let you encounter a few problems.

What To Do When You Encounter Potential Problems While Linking The Account?

Do you know why should you link your client’s google ads account to the search console? Now, let’s find out what to do when you encounter potential problems while connecting the account.

Sometimes your account may not be linked to the search console if you cannot confirm your ownership status. For example, sometimes it may happen that the verified owner has left your team, or you don’t know who the owner is. In that case, your account won’t be linked to the search console.

You can either choose the HTML file upload method for verification because it’s relatively simple. You can also select the Google Analytics Tracking Code method because it will read the source code of your site’s homepage. You can further opt for the Google Tag Manager method because it is less time-consuming than other methods.

Frequently Asked Questions [FAQs]

Do you know why should you link your client’s google ads account to the search console? Let’s check some other questions that often bother the users.

1: How To Use The Paid And Organic Report?

Ans: You can use the organic report to look for potential keywords. You can identify user queries with a low number of paid impressions. You can also use the information for optimizing your website’s presence on high-value questions. Once you make the changes to your site, you can also measure its impact with a more holistic approach.

2: Should I Link Search Console To Analytics?

Ans: Indeed, you should link your search console to the analytics. Thus, you can incorporate the search console data into the analytics reports. As a result, you’ll be able to view goal completion, behavior metrics, and other devices from organic search in one place.

3: How Should I Enable My Search Console?

Ans: Click on the property settings. Scroll the cursor down to the settings option of your search console now. If you come across your website’s URL there, it will mean that it’s verified. But, if you don’t see the URL there, you need to add your site to the search console.

Key Learnings

Are you still wondering why should you link your client’s google ads account to the search console? The most straightforward answer will be to check if people reach your client’s website via organic search results or ads. The Google ads reporting tools already give you a detailed report on how often your ads are visible to customers.

But once you link the account to the search console, you can check how often the pages are shown. Even you can also see which keyword searches generated those results, and this will improve your marketing efforts.

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