Top 10 White Hat SEO Techniques To Rank On Google
Since SEO is a very crucial part of digital marketing, it is a way of increasing your search ranking visibility more prominent, making it easier for your customers to find your business.
However, there are both some ethical and unethical SEO tricks that can provide your business with a good result.
While blackhat SEO brings businesses and websites quick results, the result stays temporary. On the other hand, white hat SEO techniques offer a long-term result; however, that takes time and patience.
If you want to optimize your website to the fullest, then follow the different white hat SEO tactics explained in this article.
Best White Hat SEO Techniques
there are many differences between black hat vs white hat SEO techniques. Both have short-term and long-term benefits. But, an SEO specialist should always go for white hat SEO. Here are some of the best White hat SEO tactics –
1. Set Priority On High-Quality Content
If you want to impress someone, in this case, something ( the search engine), you have to know what they love. Do you know what the search engine loves? The answer is quality content. Having high-quality content on your website offers the most significant search ranking opportunity for your business.
So, what is good quality content? Well, thinking of accurate, informative, and audience-specific content is a good place to start. Google also takes different parameters into account when evaluating your content as high quality. Here are the parameters –
- Keyword distinction
2. Organic Keyword Placing
If you want someone to love you back, you should not do so by forcing your love upon them. The search algorithm only loves when your love is fair. You cannot force keywords into your article and expect the search engine to NOTICE you POSITIVELY.
Conduct thorough keyword research and place only relevant keywords that match the search intent of your targeted audience. Google and other search engines do not favor keyword stuffing in order to get the search engine’s attention. Instead, place your keywords strategically throughout your content organically to be noticed by your audience through the SERP of the search engine.
3. Understand User Intent
If you have been following the patterns of the Search engine crawlers of Google, you should know that the bot delivers search results based on content that matches the audience’s intents. These practices have been termed as white hat SEO techniuqes.
Google has been rolling out different algorithm updates every year to match the intent of content and deliver it to the searchers based on their queries. Now, understanding the user intent is not only a content-related topic. The website layout, images, and your website’s navigation and page loading speed all add up to deliver the best result. Understanding the user intent is an important aspect of using white hat SEO.
4. Think About The Mobile Searchers
When optimizing your website with white hat SEO techniques, you should always focus on the searchers who are using mobile devices for google searchers. According to statistics, 63% of the US search traffic comes from mobile device users. Your content should be optimized for mobile devices. The audience should be able to read your content using their mobile devices easily.
This has been a practice since 2016 after Google released its mobile-friendly search updates in 2015. Content that is not created for mobile devices suffers greatly. However, thanks to Google launching the mobile-friendly test app, you can now check if your site is mobile-friendly and make changes accordingly.
5. Boost Page Loading Speed
Another white hat SEO techniques tactic your business site should follow is offering a good UX/ user experience to your audience. Your website should not take too long to load on any device. Slow page loading speed can affect your website’s ranking potential and also increase bounce rates.
Thanks to tools like Google PageSpeed Insights, you can check your WordPress website’s speed. Once you enter the URL, the tool will analyze your site and rate it from 1 to 100. You can boost your page speed based on this rating.
6. Run Excellent Keyword Research
Keyword research is a crucial part of getting a high rank on the website. Earlier, during 2016, there were old techniques for picking up a set of random keywords, and using them anywhere possible does not work anymore. The search engine does not respond to simple keywords anymore.
The current expert techniques include the use of an array of terms and phrases in a particular niche. You should use all of those terms and long phrases aligned with the searchers’ intent. Also, during content creation, use all of these keywords naturally.
7. White Hat Link Building
The link-building strategy is a very fragile yet necessary process for boosting a website’s authority. However, you cannot link back to random websites and boost your ranking. There are both healthy and unhealthy links. The best among white hat SEO techniques is linking your page to real websites and websites that are relevant to your niche business and offer long-term benefits to your business.
8. Schema Markup
The google algorithm depends on different factors, but it is no magic. While certain things may not work, others might. But, if you give the data on your website an s structure to follow, there is a chance that the Google algorithm will recognize your efforts.
Schema markup is a way of structuring your data on the website. This gives the crawler a way to understand which data is getting presented on the site for which purpose. The website can also use Schema Meta tags to help Google find out the social media pages associated with you.
9. Content Marketing Plan
Just creating quality content is not enough anymore. It is more difficult to capture the audience’s attention now compared to a year ago. Content is one of the key ranking factors, which is why it needs to be organized. You should invest more in content marketing plans, and it starts with understanding the audience and creating and delivering the content to the right audience, at the right place and right time.
10. Claim Your Business Listing
You need to get your business in Google Business Profile Listing. Google Business Profile was formerly known as Google My Business, and it is a free listing. If your business has a physical location, you can make it appear in the SERP through Google Search, Google Maps, Shopping, and more. It is very important to get your business listed in Google Business Profiles if you want your business to appear for different searches.
If you follow the different white hat SEO techniques mentioned in this article, you will easily understand some of the best SEO practices. However, if you have any relevant queries, you need to leave them in the comment section. We will check them out in due time.
Thank you for reading this article until the end.
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