When Linking A Google Ads Account To Google Analytics, What Is Not Possible?

Get Me Seen September 6, 2021 0 Comments

Do you know when linking a google ads account to google analytics, what is not possible? The correct answer to this question will be not adjusting the keyword bids in Google Ads from Google Analytics. So yes, if you link your google ads account to google analytics, you can’t adjust the keyword bids.

However, if you think you have got the answer to your ‘when linking a google ads account to google analytics, what is not possible?’ question, you are wrong. Indeed you have got the ultimate answer, but you have to know a little more information too.

How Should You Link Your Google Ads Account With Google Analytics?

Do you want to know when linking a google ads account to google analytics what is not possible? Well, the answer is not adjusting the keyword bids. But, before you know that and dive deep into it, you must know how to link your google ads account with your google analytics account.

Step 1: Sign-In

Firstly, you need to sign in to your Google Analytics account. Once you sign in there, click on the tools option. Then, select the option of Google Analytics from there.

Step 2: Click On Admin

Once you select the Google Analytics option, you need to click on the admin option. After clicking the admin button, you have to navigate to the property that you want to link.

Step 3: Click Google Ads Linking

When you click on the property column, there will be a list present in front of you. Now, you have to tap on the Google Ads Linking option.

Step 4: Click On New Link

Once you tap on the link option, you have to select your google ads account. You can choose the already managed account, expand it, or select each account you want to link.

Step 5: Select A Title

When you have selected all the accounts you want to link, think of a specific title for them. Enter the group title on the option.

Step 6: Turn Linking On

The property view where you want to include Google ads data, click on that. Now, turn the linking on for separate views in the property column.

Step 7: Enable Google Display

Now, you have to enable the Google Display Network Impression Reporting option from the list on your screen. Once you do that, you can include data in individual views.

Step 8: Enable Auto-Tagging

If you have not enabled the auto-tagging option in your google analytics account, will allow it now. You can also let the linking tool automatically help this option. If that’s the case, you can skip this step.

Also Read: For Auto tagging, What Parameter Does Google Ads Include In The Destination URL?

Step 9: Click On Link Accounts

Now, the final step will be to click on the link accounts option. Once you tap into this button, your google ads account will finally be linked with your google analytics account.

Why Should Your Link Google Ads With Google Analytics?

Are you still wondering what is not possible when linking a google ads account to google analytics? Well, we have given you an answer to this question already, haven’t we? So, now let’s find out why you should link both these accounts.

You can check your ad performance and your site performance in the Google Ads reports.
You can import the google analytics goals and e-commerce transactions into your google ads account directly.
You can get some help and rich insight on your site performance from multiple funnel reports.
You can elevate your Google Ads remarketing strategy.
You can improve the analytics reports such as bounce rate, page/session, average session duration, etc.
You can also import cross-device conversion into your google account when you activate the google signals.

However, apart from these hundreds of benefits, you will also face a few restrictions once you link these two accounts. They are;

An individual analytics property will only have a maximum limit of 400 groups.
In individual link groups, there will be a maximum of 1000 ads accounts.
If your google ads option is disabled, you cannot link these accounts.

How To Unlink Google Ads Account From Google Analytics Account?

You already know when linking a google ads account to google analytics what is not possible. So, if you don’t want to sacrifice the keyword bidding feature, you may need to unlink these two accounts. So, let’s take a closer look at those steps now.

Also Read: How To Do Keyword Research in 2021

Step 1: Sign-In

Sign in to your google analytics account. If your google ads account is already linked with the google analytics account, you can also sign in from there.

Step 2: Click On Admin

This step is also similar to the linking account step. So, after you sign in to the account, make sure you click on the admin option. Now, you have to navigate to the property that you want to unlink the option.

Step 3: Click Google Ads Linking

Once you click on that, come back to the property column. Now, click on the Google Ads Linking button.

Step 4: Click On Ads Linking

There will be a table in front of your screen. All you have to do now is select the link group you no longer want to be linked to.

Step 5: Click On Delete

When you select the final link group, press the delete button.

Step 6: Confirm It

Google will ask you to confirm once you press the delete button. Then, you have to press the delete option again in the confirmation pop-up. Now, your google ads account will no longer be linked with your google analytics account.

Putting It All Together

If you are reading this far, you must know what is not possible when linking a google ads account to google analytics. So, in that case, you may feel like unlinking the two accounts. In this article, we have narrated both the benefits and disadvantages of account linking so that you can think before you make a decision. We have also mentioned the steps for both linking and unlinking, to ease your journey. However, if you still feel you have some questions, please post them in the comment box below.

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