Which Campaign Type Would An Advertiser Use To Target Users Searching On Google.com?

Get Me Seen December 4, 2021 0 Comments

Question: Which Campaign Type Would An Advertiser Use To Target Users Searching On Google.com?

Option 1: Search Network with Display opt-in. ❌

Option 2: Display Network. ❌

Option 3: Search Network. ✅

Option 4: Video campaign. ❌

Final Answer: Option 3 (Search Network)✅

Which Campaign Type Would An Advertiser Use To Target Users Searching On Google.Com?-The Explanation

Which campaign type would an advertiser use to target users searching on google.com? The answer is search network. An ad cannot appear on your Chrome browser unless you search for it. So, the answer to this question is pretty evident, isn’t it?

The search network campaign is helpful for people who want to show their text ads to high potential customers when they search for related services and products. So, a search network campaign ensures that you get sales, leads, and traffic on your site.

Given the importance of these parameters, a search network should be the ideal campaign type for any advertiser.

But does that mean the other campaign types negate an advertiser’s motto? Well, not necessarily.

Video campaigns work the best when an advertiser is already getting traffic with search campaigns. In the same way, the display network works the best to target new audiences, and the Search Network with Display opt-in campaign works to enhance brand image.

What Are The Benefits Of Search Network Campaigns?

Which campaign type would an advertiser use to target users searching on google.com? The answer is a search network campaign. But, do you know why? Search campaigns have numerous benefits that put them ahead in the race among all campaign types. So, let’s check them out;

1: It Ensures High Intent

Search network campaigns ensure that your ads are being shown to those people, which will generate people’s interest. For example, if someone is looking for the cost to buy a boat, he will only search for boat purchasing ads. It’s as simple as that.

These campaigns also know which keywords to use in which ads match the users’ intent. For example, informative keywords have medium intent, while product and buy-now keywords have high intent.

2: It Brings Site Traffic

Since search campaigns anticipate what the user wants, it possesses the highest scope of bringing traffic to your site. This kind of campaign skips the top funnel process and brings in hot traffic. Indeed, maintaining such hot traffic is hard, but if you know the right tactic, it shouldn’t be a big deal.

Advertisers spend their blood and sweat to generate traffic on their sites. So, isn’t it great to get such automated traffic from search campaigns? So, make sure you use it and bring quality traffic to your website.

3: It Increases The CTR

If you know which campaign type an advertiser would use to target users searching on google.com, you must know why people are inclined to use search campaigns so much. Well, that’s because search campaigns can predict what the users want, and in the process, it increases your website’s click-through rate.

An increased CTR is equivalent to a higher share of ad impressions, and it also ensures that your organic search position will get a boost no matter how much you were lagging before. It also increases your conversion rates, and you tend to get some free clicks from social ads.

How To Set Up A Search Network Campaign The Right Way?

Which campaign type would an advertiser use to target users searching on google.com? Of course, we have already answered this question. But, if a search campaign is so beneficial, why not learn the correct way to set it up?

Step 1: Set Your Goals

Once you log into your Google Adwords account, you must set some goals for your search campaign. You can choose among different options like increasing site traffic, increasing sales, enhancing brand image, or boosting quality leads. Once you select your goal, make sure you click on the specific action you want users to take once they click on your ad.

Step 2: Select A Name

If you want your ad to appear on the top search results, make sure you assign a simple name to your campaign. Remember that you want to reach as many people as possible with the campaign. So, give your campaign a distinct name that attracts the users with its simplicity.

Step 3: Choose A Language And Location

Now, you must choose a location where you want your ad to appear and a language that your audience is the most comfortable with. Of course, creating an ad in the English language will ensure mass appeal. But, if you are an eCommerce business, you can choose more than one location where you want to serve your customers.

Step 4: Select Your Target Audience

We know what you are thinking. This option should have come before, right? But, that’s not the format Google search ads have for us. But, if you already have a buyer persona in mind, fill up those details in this section. Mention their age, interests, income, and other demographic details.

Step 5: Set Your Budget

Decide how much you want to spend on ads per day and how much total you want to spend on ads. Don’t be too cautious because you can always change the bidding options if the previously selected options aren’t working for you. Select an amount, click save, and continue to the next stage.

Step 6: Create An Ad Group

You will get great keyword suggestions here. Choose the one you think will work the best for your target audience. You can either select the ‘broad match’ option or the ‘exact match’ option to choose an ad group for your advertisement.

Step 7: Create The Search Ad

Finally, you have to create your ad. Add your site URL and get the most effective suggestions for your search network campaign. You can even get some fantastic and catchy headlines ideas for your ad with WordStream if you are not confident yourself to make one for your ad.

Signing Off

Do you know which campaign type would an advertiser use to target users searching on google.com? We bet you do. We have answered this question plenty of times in this article. However, we have also mentioned the benefits of search campaigns here and the right way to set up one for your brand. So, if you have any other questions regarding this topic, you can ask us in the comment box.

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