10 Content Writing Techniques | Must Read To Know The Techniques
Content writing becomes difficult when the content you write does not serve the purpose it was meant to. According to a wide portion of marketers, Content is one of the key aspects of marketing, and it is something that needs to be done in writing.
Now, as much as I believe that the artful technique of writing is somewhat inherent, I also believe there is also scope to get better. All you need is a bit of practice and study. Writing content is not only writing a creative piece, it is also tailored for a purpose that your article should have.
10 Tips For Writing Better Content
If you are looking for tips for writing better content, then follow the tips given below –
1. Write For An Audience, Write For A Purpose
If your content makes any difference to a business or your business for that matter, you need to first understand your audience.
Although it may seem theoretically easy to write SEO content, many writers seem to struggle to accomplish this one job properly. Many content writing services and organizations fail to have a good content marketing strategy because most of their content does not add to the purpose it should be driven towards – the audience. Your content should be tailored to an audience and answer their questions and queries.
Your content writing should also be on your product and service offering, sometimes, it is also necessary to industry-related SEO-friendly and informative content. Once your content is catering information to your audience and keeping them interested, you are doing a good job.
2. All Under One Roof
another great tip for effective content writing is Keeping all of your original content under your own domain name. This will allow you to boost your website with the traffic and the credit it actually deserves. Hosting the blog in a subfolder on your business blog or platform domain will definitely give you some benefits in terms of keeping your traffic to yourself. Also, if you have the opportunity to showcase different infographics, whitepapers, videos, and eBooks, you should also embed them on your website.
3. Write Attractive Headlines
When you master the art of making an impression with a handful of words, you are mastering the art of content writing. This mastery can reflect on your headlines if you write them in a way to attract your readers to go through the passage beneath. Writing clean, catchy, and understandable headlines should give you an edge over competitors.
If your headlines are SEO optimized and work like small copies, they can compel your readers to read through the complete article. Aside from writing good headlines, try writing great Meta Descriptions rich with keywords.
4. Make Use Of Rich Keywords
When you understand your audience’s needs, you will have the keywords necessary to reach them through the search engine. So, make use of those keywords and make your content phrases and headlines rich with keywords related to your industry.
While making use of keywords, you should also beware of keyword stuffing for more high-quality content writing. If you stuff too many keywords, your content will become redundant, making the audience lose interest in reading them.
Also, excessive use of keywords also makes the Google Search engine penalize your website for keyword stuffing. So, make use of keywords but do it in a way to give the readers an organic reading experience. Also, if you are making content for a blog post, you should also leverage the tagging capabilities and boost the chances of ranking.
5. Content With A Structure
Having a proper meal does not only mean that it is well cooked. Similarly, good content is not only well-written but also well-organized, just like a meal served properly. When creating content, try to organize the whole thing into different sections. The point I am trying to make is that use smaller paragraphs for your blog posts.
Try using keyword-rich, attractive headlines to break the long monotonous paragraphs. The back-end optimization of your content is also a considerable factor for ranking higher in the SERP. You have to use H1, H2, and H3 tags for different headings of the content. This way, you can structure your content.
6. Frequent Use Of Images
While well-structured content writing can offer your content better readability and a better signal to the crawler, you also need to incorporate images. Images will visually represent the story you have told through your written content. If you post your blog content with images that can be pinned, then you are only adding another avenue of driving traffic to your websites.
7. Use The Power Of Social Media
It’s fine if your content is ranking organically on the Google SERP. However, if you want to boost your reach and get more people to read your content, try the power of social media. If you have a share button on your website, it will be easier for people to share your content.
8. Create An Unique Brand Voice
If you want your brand to stand out, then you need to keep a unique voice embedded into the content that you create. Once you have an idea of who you are creating the content for, you will have an idea about how to create a unique brand voice. Keep your brand voice documented so that your writers do not have mixed tones and different styles throughout different posts you make on your website.
9. Use Tips And Bullet Points
If your long-form content has short bullet points explaining the key purpose of writing the content, then your readers will find them more useful. Bullet points and number points help readers with a better readability experience and help them understand the point you are trying to make. So, as an effective content writing trick, you should always incorporate bullet points and number points in your articles.
10. Promote Healthy Link Building Practices
If you want to turn your website into a high authority website, then the much-exercised method of link building is what you are looking for. You can get other websites linked back to your website or your article. This happens when other websites pick up your content and link back to your content. However, make sure that you are using legitimate and white hat link-building tactics to make healthy use of this technique.
Website content writing and social media writing are important parts of marketing any business through its official business page, social media or blogging website. You need to come up with content that is driven towards a purpose and is executed following a premeditated process. If you are looking for the best practices for great content writing, then the tips mentioned in this article should be helpful.
But, if you have any additional questions or doubts, you can let us know through the comment section.