Which Of The Following Items Is Not A Component Of the Quality Score?

Shahnawaz Alam November 1, 2022 0 Comments

Q: Which of the following items is not a component of the quality score? 

1. Landing page experience
2. Ad relevance
3. Expected clickthrough rate (CTR)
4. Maximum cost-per-click (max. CPC) bid

A: Maximum cost-per-click (max. CPC) bid 

When running Google ads, you should be aware of the quality of your ads. How well they are compared to the other advertisers has an effect on ROI. the score has measured on a scale of one to ten. 

The diagnostic tool of these ads helps you improve the ads. It gives you insight into where to improve your ads. There are different components of the quality score. Google has explained the components to be three in number. In this article, I have helped you figure out the option that is not a component of the Google Search Ads Quality Score. 

You can already see the answer above. However, for further explanation, you can read this article completely. 

First, I will start by explaining what the quality score of Google Search Ads is. So, without any delay, let me help you learn. 

What Is Quality Score? 

It is a diagnostic tool that allows advertisers to compare their advertisements to those of other advertisers. In addition, the tool gives marketers a sense of the potential performance their ad will be able to carry out. 

The score gets measured on a scale from one to ten. The ads are available at the keyword level. A higher quality score for your google search ads means that your ads are more relevant for the search keyword compared to other advertisers targeting the same keyword. 

It also means that your webpage is more relevant and useful to someone who is searching for your keyword. Advertisers can use the qualities score diagnostic tool to identify where they should change or improve their ads, landing pages, or selected keywords.

Which Of The Following Items Is Not A Component Of the Quality Score? 

The answer to this question is – Maximum cost-per-click (max. CPC) bid.

Now that you know what quality score is let us explain why the answer is not a component of the quality score. Only three component score status columns help you analyze the quality score. Those are –

1. Landing page experience
2. Ad relevance
3. Expected clickthrough rate (CTR).

Based on the combined performance of three of these components. The comparison is made on the parameter of 90 days. Each of them is marked as average, below average, or above average. Also, the quality score is measured with the historical impressions of the ads in mind. 

The answer is not among the components mentioned by Google Search Ads themselves. That is why it is not a component of measuring.

How To Check Quality Score? 

To check the quality score of your google ads, you have to follow these steps–

1. Sign in to the Google Ads Account.
2. Select Keywords in the left menu. 
3. You should click the columns icons in the upper right corner. 
4. Open the quality score section under “Modify columns for keywords.”
5. You can view a current quality score and the component’s status. For that, you have to choose any of the following –
   1. Quality score
   2. Landing page exp.
   3. Exp. CTR
   4. Ad Relevance
6. You can also choose some more metrics to view past the quality score. 
7. Once you choose the metrics, you have to click on Apply. 

Frequently Asked Questions (FAQs):

I think you have found the answer you were looking for. However, here are some questions and answers. You can read them for further clarification. 

Final Words

Which of the following items is not a component of the quality score? I hope you have found the answer to your question after reading this article. There are only three components. But, the question offers four alternatives. The answer is the maximum CPC bid, which is not a component of measuring quality score. 

Did you find this article helpful? Please let us know your thoughts on the query answered here. Also, for more queries, you can reach out to us through the comment below.

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• How Can Google Ads Help You Advance Your Business Goals?

AboutShahnawaz Alam

Shahnawaz is a passionate and professional Content writer. He loves to read, write, draw and share his knowledge in different niches like Technology, Cryptocurrency, Travel,Social Media, Social Media Marketing, and Healthcare.