Outbound marketing may be an excellent way to reach prospective clients, but it is pretty expensive. However, inbound marketing can bring organic traffic to your website, and it is a cost-effective technique. In addition, it means companies that opt for inbound marketing prefer attracting clients through a customer-centric perspective.
The battle of inbound marketing vs. outbound marketing may go on for an eternal period. But, it won’t change the fact that inbound marketing is the best even for small-sized companies. So, let’s look at some of the best inbound marketing tips this year. But, first, let’s find out what inbound marketing is.
What Is Inbound Marketing?
Inbound marketing is a tactical marketing strategy that includes several components of pull marketing. Search engine optimization, social media marketing, blogging, content marketing, PR-everything falls in inbound marketing. If you want to know which one is better between inbound vs. outbound marketing, you must know inbound marketing brings quality leads.
Since it focuses on bringing organic traffic to your site, inbound marketing takes up less budget. But, outbound marketing requires you to contract the customers to show interest in your product proactively. But, in inbound marketing, one creates exciting content to attract people’s attention indirectly.
What Are The Top 10 Tips For Brands To Use Inbound Marketing?
Are you still thinking about what inbound marketing is? Well, move on from that because now we will share some practical tips to use this form of marketing in 2021.
1: Combine SEO, And Content Marketing
Today most of the content that is present on Google has everything to do with SEO. Therefore, you must focus on creating unique, attractive, SEO-optimized, and well-informed content to bring readers’ attention. You can search for some relevant keywords in your industry niche and create articles on those keywords.
No matter in which form you produce the content, make it keyword-optimized and be original. If you follow this strategy, you will soon know a new dimension of inbound marketing.
2: Focus On In-Depth Buyer Persona
If you want to create compelling content to attract customers, you must find out their problems. For that, you need to have an in-depth knowledge of your buyer persona. Start with collecting some relevant demographic information from them.
Find out their age group, occupation, financial status, and problems, and then write an article to provide them solutions.
3: Increase Your Social Media Presence
The social media marketing world is booming. So, if you want to leverage the strength of inbound marketing, make sure you increase your social media presence. Post creative content on multiple social media platforms.
Find out on which of those platforms does your target audience spend the most time? Now, diversify your effort, and post content on all possible channels, to get quality leads.
4: Make Your Website Mobile-Optimized
It is indeed a great way to land some organic traffic on your website. Most people have smartphones today, and when they need to search for something, they will do it on their phones.
So, if your website landing page does not support mobile format, it will increase your site’s bounce rate. It must not take too much time to load the page because that also frustrates the users.
5: Use Some Design Tools
Use some design tools if you want inbound marketing to win in the inbound vs. outbound marketing debate. One of the most popular tools of digital marketing campaigns is Canva. Photoshop Kuler, ProofHub, PicsArt, and many more that can help you in this context.
Even if you don’t know about good design, this tool will help you. It will visually stimulate your campaign, and the chances of getting more traffic will increase.
Also Read: Beginners Guide To SEO
6: Monitor Your Analytics
We know we told you to be creative and original with your content. But, we are also telling you to monitor the analytics to understand the critical elements of your website. You can use Facebook analytics to measure the relevance of your campaign. You can also pay for more powerful tools to gain better insight. Even Google Analytics will also help you understand the critical elements of the campaign better.
7: Leverage The Strength Of Email Marketing
If you want to strengthen your inbound marketing tactics, make sure you get an email list of your prospective clients. Then, if you apply Email marketing, you will have a more personalized way of connecting with your audience.
With email marketing, you can get in touch with your audience daily. It is an indirect way of demonstrating your business to prospective clients.
8: Read Customer Feedback, And Act Accordingly
One of the most significant ways of inbound marketing is to read customer feedback and reply to them. If anybody posts something negative about your services, treat it as constructive criticism and get back to them after resolving the issue.
If someone posts something positive about your products, show them your gratitude. If you reply to audience feedback in public, it will satisfy them more.
9: Write Attractive Headlines
We probably should have talked about this strategy long before, but better late than never, right? When you create compelling content, you must make sure to put an equally persuasive headline for the post.
If your headline does not entice the audience, people won’t read it no matter how good your content is. So, start with a bang so that people get curious to read the rest of your blog.
10: Use A Storytelling Format
If you want to increase the strength of inbound marketing, you must use a storytelling format there. The purpose of inbound marketing is to engage your audience, so if they read a static blog, it will bore them.
Instead, make the content more interactive. For example, write in a way that you will use while talking to your friends. Almost 63% of people are more likely to take action after reading a storytelling blog, so use this trick today.
Frequently Asked Questions [FAQs]
If you have managed to grasp these inbound marketing tips so far, you must have a good idea of it. But, if you have other questions regarding it, then let’s take a look at these below-mentioned questions;
1: What Are Some Examples Of Inbound Marketing?
Ans: If you look at the campaigns of Runner’s World, Unbounce, and HubSpot, you can get a good idea of good inbound marketing. Viral videos, topical blogs, Ebooks, social media posts, and webinars are excellent inbound marketing examples.
2: Does Inbound Marketing Work?
Ans: Yes, Inbound marketing does work. Between inbound vs. outbound marketing, chances are you will acquire more leads through inbound marketing. You just need to put in all your efforts and time to create informed, empowering, and creative content.
3: What Is The Best Inbound Marketing Strategy?
Ans: The use of niche B2B influencer campaigns is the best strategy for inbound marketing. Since the influencers already have a large fan following, convincing them doesn’t take much time. Thus, attracting clients becomes more accessible and faster.
The Bottom Line
One of the best ways to create customer-centric content is inbound marketing. So, if you apply this strategy, you will know your customers pretty well. Once you build enough trust with them, you can transform them into loyal customers. If you have any other questions regarding this topic, don’t hesitate to ask us in the comment section.