How Does Google Ads Generate Responsive Search Ads?

Before we tell you how Google ads generate responsive search ads, remember that responsive search ads from Google could revolutionize A/B testing on the console. It could also drastically ease the load of advertisers. In a nutshell, the new ad format will give marketers the capacity to create search ads with some more text and instantly test different variants so that Google searchers get to see the most effective advert mixture. 

When you create a responsive search ad, Google Ads will assess various combinations over time and think which combinations work the best. Unlike expanded text ads, Responsive Search Ads gathers the content into different advert mixtures after you enter headlines and descriptions. So, let’s find out how does google ads generate responsive search ads. 

What Are Responsive Search Ads? How Does Google Ads Generate Responsive Search Ads?

Do you want to know how does google ads generate responsive search ads? Well, it mixes and matches the headlines and descriptions that you put in the advert. Now, let’s focus on the definition. 

As of now, Google’s text ad format has evolved to include responsive search ads. However, the ad format for responsive search ads is currently in beta testing, so it may not be accessible to all marketers just yet. For example, it uses machine learning to figure out the best advert mixtures for you. 

Google does so by running a series of tests on your advert based on various headlines and descriptions that you specify. You can use the editor to add up to 15 headlines and four descriptions. The symbol “|” will be used to separate each headline. A period is used to differentiate the descriptions. 

It’s important to note that Google may not display all three headlines at once, depending on the device being used by the searcher. For example, only two headlines can be seen on a screen with a smaller resolution, such as a mobile phone. Your responsive ads, on the other hand, will always have two headlines and one description. 

There can be a maximum of 43,680 different versions of an ad based on the descriptions and headlines. In addition, the ad is automatically selected based on the user’s browsing history, purchasing behaviors, and other online activities. 

Therefore, there will be no “winner.” But, as an alternative, numerous high-performing ads will be chosen for various buyer personas based on those parameters.

Pros And Cons Of Responsive Search Ads

You already know how does google ads generate responsive search ads. But, let us tell you that expanded text ads were the only option for marketers before that. Now, you can either select expanded text ads or responsive search ads for your marketing campaign as they deem fit to you. 

So, let’s learn the advantages and disadvantages of this ad format.

Pros Cons
Responsive search ads can help you create flexible advert formats depending upon the width of your device.  However, Google does not give you a detailed reporting structure on the A/B test results based on which it chooses the ad formats.
It creates multiple headlines and multiple descriptions for a single ad, and thus it saves a lot of your time and energy. The testing methods that Google uses in responsive search ads are not transparent, so that you may have doubts about it.
Google Responsive Search Ads give you more options to share your message with a wide array of customers by showing them the most effective advert combinations. Many companies don’t even trust the automation in place of their own advertising strategies, so accepting this ad format can be difficult.

What Are The Best Practices Of Google Responsive Search Ads?

Since you know how does google ads generate responsive search ads, it’s time we tell you how to use them most effectively. Let’s check it out;

  1. Try to avoid using the same or similar phrases in all five of your headlines. It’s best to use eight to ten different headlines per article. The more headlines you create, the more options Google will have to show your advert to a searcher.
  2. At least two of your headlines should contain the focus keyword. However, you should also ensure that at least three of your headlines do not have keywords. 
  3. While creating the headlines, make sure you complete each of them in different lengths. Also, don’t think that all of your headlines must have the exact word count.
  4. The descriptions should also be unique. But, at a minimum, create at least two individual descriptions.
  5. For some large companies who want to ensure consistent branding, you can pin the headlines and mandatory descriptions for your adverts. In that way, the results won’t overlap with the highest-performing ads.

When, And How To Use Google Responsive Search Ads?

Log into your Google Ads account and create a new ad to see if you qualify. If you can’t make a responsive ad, contact Google Support immediately to see if your account can enable the feature. If not, you’ll have to put it on hold until the ad format is made available to all advertisers, which is likely over the next few months. Responsive search ads aren’t expected to increase your costs in any way. Pricing will continue to be based on the number of bids received.

The new responsive search ads are available on desktop and mobile. They’re also eligible for any ad extensions you use. The result will be a highly persuasive ad that encourages people to increase their clickthrough rate to learn more about your offer. In addition, the ad format is adaptable and looks good on both small and large devices. 

Final Thoughts

We have already told you how does google ads generate responsive search ads. We have also shared its potential advantages, disadvantages, and best practices to make the most of them. Ad automation does all the testing here, so you won’t have to manually track which ad performs the best and choose accordingly. Only time will tell how effective the responsive search ads will be in the future, but for now, it seems to be doing well in the market. So, take advantage of this ad format as soon as possible, and explore a new dimension of marketing.

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Subham Kamila September 30, 2021 0 Comments