What Two Types Of Remarketing Can Be Used On Google Display Ads?

Shahnawaz Alam June 3, 2022 0 Comments

🤔 Question: what two types of remarketing can be used on Google display ads❓

• Custom marketing
• Dynamic marketing
• Standard marketing
• Email marketing

💡Ans: The right answers are–

• Dynamic marketing ✅
• Standard marketing✅

That was a shorter version of your query about remarketing and what types of remarketing you can use on google display ads. But you need to take a deeper dive into the marketing world, and you also need to know how you remarket using google display ads.

In this article, I have answered your Question about remarketing and the types you can use on Google display ads. So, keep reading to learn about the same.

What Is Remarketing

Most of the time, when a customer visits your website, they may have followed your PPC campaigns. They can also look for you via organic search. Whatever the reason may be, the intent of the audience is to check your product.

These people are valuable and lead you to target marketing your products. The process of marketing to your previous website visitors through specific and personalized ad campaigns is remarketing.

Since you already have the insights into the products, your leads are checked, and you can increase their interest in it. Remarketing campaigns can stimulate them to buy from you and increase your brand awareness.

Now, you can do the remarketing campaign through Google display ads. So what are google display ads? Read further to know that–

What Are Google Display Ads?

Google allows marketers to run visually engaging ads on the Google Display Network. Most of your targeted audience are browsing different apps, websites, and Google platforms like YouTube; these ads appear to your prospective customers, and you can use these ads for remarketing.

You can use google display ads for both your existing and new customers. Using keywords matching the user intent helps you get more leads to visit your website.

Benefits Of Using Google Display Ads–

There are several benefits of using Google display ads for marketing and remarketing. 

Here is a small display of those campaigns–

• You can reach your audience residing in different locations.
• Building a campaign around your business goals is easier using google display ads.
• Using google display ads is easy thanks to the simplified design.
• You can target the best audience segment, including the potential customers, through optimized targeting.
• The smart bidding of the google display ads uses machine learning. In doing so, You can also save time and get better performance through this campaign.

What Two Types Of Remarketing Can Be Used On Google Display Ads?

There are two different types of remarketing that you can use on google display ads–

1. Dynamic marketing 
2. Standard marketing

While marketing your products, start building your business as a brand and generate leads; remarketing helps you increase conversion. Through Google display ads, you can use two specific types of remarketing, and they are good for brand marketing and conversion.

Standard Remarketing 

In the answer, I have stated standard marketing is one of the ways of remarketing using Google display ads. Here is a brief of what is standard remarketing using Google display ads–

Standard remarketing is a way of showing generic ads to the website visitors who left your business site without converting. It is the simplest way of marketing by using a list of leads and showing them generic google display ads.

Through standard remarketing, you can also have a better impact on your brand awareness. However, focusing on more conversion and sales volume standard remarketing through Google display ads also improves brand awareness.

Dynamic Remarketing 

Dynamic marketing is a little more sophisticated compared to standard remarketing. There are similarities between these two different types of Google Remarketing campaigns. However, the use of changeable elements makes it different.

The different and changeable elements help to show ads to people who viewed your site and viewed a certain product.

Google display ads will show personalized ads to your audience using the information gained from this marketing campaign. Here are some key takeaways from the Dynamic ads–

• The ads use the lead’s previous browsing history, so the remarketing ads are more personalized. 
• These ads appear to a specific audiences
• Dynamic remarketing using google display ads contains real-time bidding options.

Frequently Asked Question(FAQs)

Here are some frequently asked questions related to the same topic; if you have any further queries, you can take help from these questions and their answers–

The End

Once you read the section above, you will understand clearly the two different types of remarketing you can use on Google display ads. I have explained both standard remarketing and dynamic remarketing in this article. If you want to use any of these remarketing tactics, you can expect a healthy sales volume and improved brand awareness.

I hope you got the answer to your query. Please let us know your feedback on this article. Also, if you have any queries related to the same, please comment below.
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AboutShahnawaz Alam

Shahnawaz is a passionate and professional Content writer. He loves to read, write, draw and share his knowledge in different niches like Technology, Cryptocurrency, Travel,Social Media, Social Media Marketing, and Healthcare.