SEO Audit Checklist For Beginners – The Ultimate Checklist

If you are a beginner in digital marketing, you better grasp the idea of an SEO audit checklist. It will teach you how to keep your SEO updated, and you will find out if anything is wrong with your strategy. 

The SEO audit will also show you the intricate problems hindering your potential from being a top marketer in the world of online marketing. So, it is better to address those problems and find a solution as soon as possible because you can outshine them all. 

What Is An SEO Audit Checklist? – Overview And Definition

The SEO Audit checklist is a tool that can judge the diverse technical aspects of a website to ensure it is abiding by the best practices of search engine optimization. It means there are certain technical aspects present in your website that are proportionate to your rank in search browsers. You can prepare the SEO audit checklist in an MS Excel file. 

Now, you don’t need to check every trivial aspect of your SEO marketing in the audit checklist. However, content quality, keyword strategy, onsite best practices are some of the most prominent parameters you must include in an SEO audit. 

Once you prepare the checklist, it will be easier for you to conduct a step-wise analysis of your website. When you find the items that are not matching your list, you will find your issues. Now, set those issues aside and prepare some contingent strategies to resolve their underlying concerns.

What Are The Best Free SEO Audit Tools For Beginners In 2021?

What Are The Best Free SEO Audit Tools For Beginners In 2021?

Below, we have enlisted the top 5 free SEO tools for beginners. Find out which one is to your liking. 

1. Woorank

The most fantastic SEO audit tool is Woorank. Starting from the B2B marketers to the SEO companies and website agencies, everyone is singing the praise of this SEO tool. You will have an in-depth analysis of on-page SEO and off-page SEO through this tool. 

Moreover, it will also check the defective web pages and give you suggestions on repairing them. Beginners can learn a lot from this SEO audit tool because it gives you a 14 day free trial period. And, once the trial period is over, it costs $49.00 per month.

2. Semrush

Next on the list for the best SEO audit tool is Semrush. You can track the keyword strategy, backlinks, PPC keywords and find out your competitors’ strategies with this tool. For a beginner measuring these criteria to check their website ranking is essential. 

This SEO audit tool is free for a lifetime, but you can only use some limited features if you are using the free version. If your budget permits, you can choose any of the three plans they have (Semrus Pro, Semrush Guru, and Semrush Business). Semrush Pro costs $119.95/month, Semrush Guru costs $229.95/month, and Semrush Business costs $449.95/month. 

3. WebCEO

WebCEO is another SEO audit tool that offers a free trial version. Now, beginners need to use a free trial version of SEO tools first to purchase the one that fits their needs the most. The monthly pricing of this SEO tool is $39.00.

From link building to keyword optimization, and from SEO performance report to competitor analysis, you can do everything in this audit tool. This SEO audit tool’s core platform is SaaS; it is user-friendly, and it can monitor all your search engine marketing campaigns crucially.

4. Raven Tools

Raven Tools is an excellent SEO audit tool for getting SEO performance reports and preparing suggestions to better them. In addition, it will aid you in identifying the social media reputation, design, speed, and backlinks of your webpage. It is also easy to use, so it is perfect for beginners.

Like all the other popular SEO tools, this one also offers you a free trial version. But, they have five plans altogether (small business, start, grow, thrive, and lead), ranging from $39/month to $399/ month. So, you can choose one of the plans according to your needs and access the free trial version today. 

5. Moz

Finally, we have Moz on the list of free SEO audit tools. All the SEO experts out there prefer this tool for extensive research. From open site explorer to keyword explore, you can check everything on this audit tool.

There are also business consoles, research categories, and business listing options available for you in Moz if you want to expand your checklist categories. In addition, this SEO tool offers you a free trial period of 30 days. And after using that, if you like the tool, you can access several plans ranging from $99/month to $599/month. 

What Are The Parameters To Include In A Beginner’s SEO Audit Checklist?

A mobile-friendly site is essential as an SEO audit criteria because if your site is not mobile-friendly, then you lose almost half of the potential customers then and there. More than 50% of the audience search on their mobiles, and Google also uses the mobile version for desktop search. So, it is of utmost importance to check if your site is mobile-friendly or not.

Make sure your content is clear and visible. The content might not be a technical factor to include in the SEO audit, but it indeed is a ranking factor. You need to view the content on your website’s pages, starting from the homepage to your product page. Make sure it is visible to Googlebot and humans alike. 

The following important factor in SEO audit is the speed of the website. How much time a site takes to load and how much time it takes to navigate from one page to another is crucial in ranking a website. If customers find that a website is too slow, then they will automatically lose interest in browsing it no matter the content.

You need to access the Google Search Console next. It is a free tool and accessible to anyone who has a website. But, the importance of this tool is compelling because it will check to optimize your website’s visibility and indexing status. In addition, you can contain the manual errors and the server errors both in this SEO audit tool.

Fix the broken links because broken links can create a poor user experience. So, Google does not waste one single breath over broken links. If your website has too many spammy links, it will prove that it is not authentic. Check the index report of your website published by Google Console and check whether you have any broken links or not. 

Website architecture is a vital checklist category in the list of SEO audit tools. Because only when your website architecture is organized and flat allows Google to prepare the index report. It also tells Google which pages are the most important in your site, and thus there are chances that you will receive a credible account of your site’s SEO performance. 

Conclusion

Now, we have discussed some of the most crucial checklist criteria in SEO audit. We have also outlined some free SEO tools for you to run a free trial and find out the tool that suits you the best. However, there are other categories too that are required in the SEO audit. Competitor analysis, analysis tracking, manual action, site scanning, sitemap visibility, schema markup, security issues, and many more are categories are there that you can include in your SEO audit checklist. But, remember, no matter what you do, it will always be your uniqueness that will make you stand out in the crowd. 

Read Also:

Read More
Nairit July 10, 2021 0 Comments

What Is Internet Marketing? – A Beginners Guide

Online marketing has lightning speed, and it often confuses first-time marketers. People who have just set their feet in the world of internet marketing might not know a lot about how it works. There are several ways to conduct successful digital marketing, but you cannot claim a place in this fast-paced industry unless you know what they are.

The internet marketing metric is something that measures the success rate of your marketing tricks. If you are a new entrepreneur or setting a start-up on your own for the first time, you need to have proper knowledge of this metric. Otherwise, it will not work in favor of your internet marketing.

How Should You Initiate Digital Marketing?

How Should You Initiate Digital Marketing?

Numerous people are already writing content to increase their website traffic or increase their ranks in search engines. So then, how should you differentiate yourself and especially when you are new to this genre? 

Firstly, you can create a unique seller persona for your company. Rather than using your social media profile as a billboard for marketing, create content that defines your brand identity. Next, research your target audience and find out what kind of content do they like. Research on your competitors too and find out how they are engaging the customers. 

Now, when you have all the data, be thorough with your content creating and sharing. Make images and video a priority for your content and leverage the same content in unique ways, and you are all set to initiate internet marketing for your own business.

Secondly, If you are new to online marketing, the best way to gain more followers is to partner with an influencer. Influencers already have a loyal base of followers, and customers trust the opinions of their social media idols, i.e., the influencers. 

These are the people who act on behalf of your business as word-of-mouth advertisers. So, tapping into influencers will give your content organic exposure and an increased traffic rate. 

Thirdly and finally, you need to create more impactful content because once you have partnered with an influencer, it is not your reputation at stake anymore; it is theirs. So make those contents that could funnel the followers to your website and turn them into loyal customers. 

To do that, have an effective SEO marketing strategy in place. If you neglect SEO, then you are digging your own grave. SEO marketing can make your contents outshine others, and thus your potential reach of gathering customers will increase. 

Which Parameters Should You Focus On To Ensure Successful Internet Marketing?

Which Parameters Should You Focus On To Ensure Successful Internet Marketing?

The most significant parameter is SEO (Search Engine Optimization). SEO can increase your website traffic by improving your rank in search engine results. The higher the SEO rank, the better visibility your brand acquires. So, learning about SEO might take the most time and effort, but once you grasp this concept, there is no stopping you in your digital spectrum.

PPC (Pay-Per-Click) is another tool that could work in your favor. It will increase your ranking in Google and Bing because this model will help you buy the customers’ visits to your website. Of course, if you want to earn those visits, it will take you a long time. But if you know about PPC, you will know exactly how to turn potential prospects into qualified leads.

Now, it’s time for you to focus on the numbers. First, study marketing analytics, and then you will know about customer engagement rate, website traffic rate, bounce rate, conversion rate-everything. Without these numbers, you will not find out how good or bad your content is performing online. 

Last but not least, focus on social media marketing. It will keep you informed and updated about the changing needs of your audience, and that means you get to strategize beforehand. For example, find out how many likes, dislikes, shares, and comments are there in your social media post, and that will help you adjust your content strategy accordingly. 

A Beginner’s Step Towards Internet Marketing

A Beginner’s Step Towards Internet Marketing

Let’s focus on the steps that will help a beginner to step into the spectrum of internet marketing, such as;

Step1: Choose your ideal customer persona. Narrow down your potential customers and find out what they want. Collect their demographic details with online surveys and check if their need is something that your brand can fulfill or not.

Step2: Find out your business goals and objectives. When you are starting a new business, you must have some goals in mind. Once you find out your ideal customer persona, you need to figure out which goals align with their needs and which ones don’t.

Step3: Improve your brand story through blogging. You can use storytelling to sell your brand’s pitch, and blogging is the best way to do so. It will help reinforce your contents’ social media presence, and the more updated your blogs are, the better their chances are to appear on search engine results.

Step4: Assess the best-performing social media channels. In this step, you need to evaluate what channels you are using for internet marketing. Now, compare which channels have been the most effective against which ones have not been so effective. It will help you redirect your focus to some tracks where you are getting the most customers, and if you work more on those, you will surely reach your goal.

Step5: Engage your audience. Build trust with your audience and create contents that focus more on their needs so that they can engage themselves with your content. Use PPC marketing, social media advertising, create blogs, or run a search engine marketing as you see fit. But, make sure to measure the ROI because that will decide whether your audience likes your posts or not.

Step6: Always be in customers’ reach. Be active on your social media channels at a particular time of the day so that you can answer customer queries and interact with them personally. Internet marketing is all about connecting with your customers. You can attach a call-to-action on your website to strengthen customer communication.

Step7: Be different from your competitors. This is the ultimate step because you are not making any change if you are already creating content on the market. Create a USP (Unique Selling Proposition) and incorporate that message into your content. 

Which Internet Marketing Metrics Are Essential For Your Digital Marketing?

Web traffic source is an essential internet marketing metric because it compares your paid marketing efforts with your organic search traffic. You will find out the volume of people coming to your website from different social media channels, and measuring the ROI will be easier for you.

Another vital internet marketing metric is the cost per lead. It measures how effective your marketing campaigns are in terms of creating more leads. You will find out how effectively you are acquiring new customers and whether it is profitable for your company or not.

In the world of internet marketing, the importance of online conversion lead is undeniable. How effective your webpage is and what percentage of the audience is driving the success of your business will be apparent to you if you focus on this internet marketing metric.

Finally, there is a click-through rate, and it can assist you in understanding what works best for your target customers and what doesn’t work at all. If your click-through rate score is low, you are not connecting with your customers, so focus on the scores carefully.

The Bottom Line

We hope that you are less worried about internet marketing now that you have read the entire article. We have mentioned some core steps, parameters, and metrics in this article to help you initiate your online marketing for your prospective business. Follow this advice, and you will be on your way to conquering the digital business world. 

Read Also:

Read More
Nairit July 3, 2021 0 Comments

Beginners Guide To SEO – Search Engine Optimization

The popularity of the term ‘SEO’ is on the rise. SEO stands for Search Engine Optimization; it is implied on websites to rank on search engines. But that is not all about it. SEO is very deep, and in this article, I am going to tell you everything you need to know About Search Engine Optimization. 

I am an SEO expert myself, and I have been enjoying my job for the last five years. So whatever you will learn from this article will be on a first-hand basis. So without wasting any further time, let us take a closer look at SEO and understand the specificities of this term.  

What Does SEO Stand For?

What Does SEO Stand For - Search Engine Optimization

Talking about what SEO stands for Search Engine Optimization. In simple words, SEO is the technique in which you can get traffic and rank your website on Google. Some of the jobs that you need to do in order to make your website SEO optimized are providing quality content, using backlinks, maintaining the proper density of the focus keyword. 

When you search for something on Google, you get a million results. But there are only a few sites that come on the first page. This happens because those sites have implemented proper SEO techniques. How well a site is SEO Optimized depends on Google. There are some factors that Google takes into account. 

1. Domain Authority

The more accurate Google thinks your website to be, the more domain authority you get. Now you may be wondering how Google decides it. Google actually decides it by checking the number of links you have on that page. All in all, you need to ensure the webpage has the maximum amount of links; only then is it going to rank higher.   

2. Relevancy

This is the single most important factor that Google takes into account. When your search for computers, do you get images of phones? I do not think so. You do not get pictures of computers because they are not relevant. Google takes a look at your keywords. 

3. Practicality

The content of your website can both be authoritative and relevant, but Google will not rank them until and unless it is not practical. There is a very thin line between quality content and useful content. For instance, you have written high-quality technical content, but most people are not able to understand the jargon used, then Google is not going to rank your webpage.  

I hope by now you have got the basic idea of search engine optimization and what factors Google takes into account for ranking blogs and articles. Now let us take a closer look at the different kinds of SEO. 

What Are The Different Kinds Of SEOs? 

What Are The Different Kinds Of SEOs? 

There are mainly seven kinds of SEOs. Understanding the different types of SEOs will help you get a clearer knowledge about them. 

1. White Hat SEO

White Hat SEO consists of the techniques that come under Google’s guidelines. When you use White Hat Seo, you have to be patient because you won’t be seeing the result anytime soon. One of the advantages of implementing White SEO is that you have a peaceful sleep as you do not have to worry about your site getting banned. 

White hat SEO consists of low risk and high rewards. Some of the major examples of white hat SEO are providing quality content for your webpage, maintaining proper keyword density, linking with sites with high Domain Authority. 

2. Black Hat SEO

Whatever you just read in White Hat Seo, blackhat SEO is exactly the opposite. People suing blackhat SEO take the advantage of the loopholes in Google’s algorithm

I would not suggest any person ever use black Hat SEO as using black hat SEO can get your site banned permanently. And it can also give you a spam score. Furthermore, the results achieved using Black Hat SEO are very short-lived.  

3. Grey Hat SEO

Grey hat SEO is a mixture of both white hat SEO and black hat SEO. This kind of search engine optimization is mostly used by marketing agencies when they are under pressure to provide results from some clients. Google does not specifically say that grey hat approaches are prohibited, but it does not say it is allowed. 

There is a grey area. One of the popular techniques of implementing grey hat SEOs is using clickbait titles. As a Search Engine Optimization Expert, I would not suggest anyone use Grey Hat SEO. 

4. Negative SEO

Negative SEOs are those search engine optimization techniques that are strictly illegal. Negative SEO is done with the sole intention of getting your competitor’s website down. Using Negative SEOs can land you in serious trouble. 

It basically means hacking into someone’s website and creating low links so that the ranking of the website gets affected. 

5. On-Page SEO

On-Page SEO consists of creating high-quality content with the hope that your article gets ranked in the search engines. 

It also includes linking your article to a lot of authoritative websites to get good results.  

6. Off-Page SEO

All the Search Engine Optimization techniques implemented outside of your page are called off-page SEO. It includes working on external ranking factors. It includes link building from another trusted website. 

It also includes asking your audience to give positive feedback and reviews on your website and asking them to engage more. 

7. Technical SEO

Technical SEO consists of all the technical factors of search engine optimization. This helps the crawlers to successfully crawl up to your website. 

Technical SEO is one of the most important kinds of SEO. If technical SEO and On-page SEO are brought to the same table, then wonderful results are produced. 

Final Thought On SEO

There you have it, above was pretty much everything you needed to know SEO. I hope this article could provide you some definitive insights into the basics of search engine optimization. 

I honestly hope that you have found this article to be informative. If you any questions or feedback concerning search engine optimization, then you can comment on them down below. We will surely respond to them.    

Read Also:

Read More
Nairit July 3, 2021 0 Comments