Which Campaign Type Would An Advertiser Use To Target Users Searching On Google.com?

Question: Which Campaign Type Would An Advertiser Use To Target Users Searching On Google.com?

Option 1: Search Network with Display opt-in. ❌

Option 2: Display Network. ❌

Option 3: Search Network. ✅

Option 4: Video campaign. ❌

Final Answer: Option 3 (Search Network)✅

Which Campaign Type Would An Advertiser Use To Target Users Searching On Google.Com?-The Explanation

Which campaign type would an advertiser use to target users searching on google.com? The answer is search network. An ad cannot appear on your Chrome browser unless you search for it. So, the answer to this question is pretty evident, isn’t it?

The search network campaign is helpful for people who want to show their text ads to high potential customers when they search for related services and products. So, a search network campaign ensures that you get sales, leads, and traffic on your site.

Given the importance of these parameters, a search network should be the ideal campaign type for any advertiser.

But does that mean the other campaign types negate an advertiser’s motto? Well, not necessarily.

Video campaigns work the best when an advertiser is already getting traffic with search campaigns. In the same way, the display network works the best to target new audiences, and the Search Network with Display opt-in campaign works to enhance brand image.

What Are The Benefits Of Search Network Campaigns?

Which campaign type would an advertiser use to target users searching on google.com? The answer is a search network campaign. But, do you know why? Search campaigns have numerous benefits that put them ahead in the race among all campaign types. So, let’s check them out;

1: It Ensures High Intent

Search network campaigns ensure that your ads are being shown to those people, which will generate people’s interest. For example, if someone is looking for the cost to buy a boat, he will only search for boat purchasing ads. It’s as simple as that.

These campaigns also know which keywords to use in which ads match the users’ intent. For example, informative keywords have medium intent, while product and buy-now keywords have high intent.

2: It Brings Site Traffic

Since search campaigns anticipate what the user wants, it possesses the highest scope of bringing traffic to your site. This kind of campaign skips the top funnel process and brings in hot traffic. Indeed, maintaining such hot traffic is hard, but if you know the right tactic, it shouldn’t be a big deal.

Advertisers spend their blood and sweat to generate traffic on their sites. So, isn’t it great to get such automated traffic from search campaigns? So, make sure you use it and bring quality traffic to your website.

3: It Increases The CTR

If you know which campaign type an advertiser would use to target users searching on google.com, you must know why people are inclined to use search campaigns so much. Well, that’s because search campaigns can predict what the users want, and in the process, it increases your website’s click-through rate.

An increased CTR is equivalent to a higher share of ad impressions, and it also ensures that your organic search position will get a boost no matter how much you were lagging before. It also increases your conversion rates, and you tend to get some free clicks from social ads.

How To Set Up A Search Network Campaign The Right Way?

Which campaign type would an advertiser use to target users searching on google.com? Of course, we have already answered this question. But, if a search campaign is so beneficial, why not learn the correct way to set it up?

Step 1: Set Your Goals

Once you log into your Google Adwords account, you must set some goals for your search campaign. You can choose among different options like increasing site traffic, increasing sales, enhancing brand image, or boosting quality leads. Once you select your goal, make sure you click on the specific action you want users to take once they click on your ad.

Step 2: Select A Name

If you want your ad to appear on the top search results, make sure you assign a simple name to your campaign. Remember that you want to reach as many people as possible with the campaign. So, give your campaign a distinct name that attracts the users with its simplicity.

Step 3: Choose A Language And Location

Now, you must choose a location where you want your ad to appear and a language that your audience is the most comfortable with. Of course, creating an ad in the English language will ensure mass appeal. But, if you are an eCommerce business, you can choose more than one location where you want to serve your customers.

Step 4: Select Your Target Audience

We know what you are thinking. This option should have come before, right? But, that’s not the format Google search ads have for us. But, if you already have a buyer persona in mind, fill up those details in this section. Mention their age, interests, income, and other demographic details.

Step 5: Set Your Budget

Decide how much you want to spend on ads per day and how much total you want to spend on ads. Don’t be too cautious because you can always change the bidding options if the previously selected options aren’t working for you. Select an amount, click save, and continue to the next stage.

Step 6: Create An Ad Group

You will get great keyword suggestions here. Choose the one you think will work the best for your target audience. You can either select the ‘broad match’ option or the ‘exact match’ option to choose an ad group for your advertisement.

Step 7: Create The Search Ad

Finally, you have to create your ad. Add your site URL and get the most effective suggestions for your search network campaign. You can even get some fantastic and catchy headlines ideas for your ad with WordStream if you are not confident yourself to make one for your ad.

Signing Off

Do you know which campaign type would an advertiser use to target users searching on google.com? We bet you do. We have answered this question plenty of times in this article. However, we have also mentioned the benefits of search campaigns here and the right way to set up one for your brand. So, if you have any other questions regarding this topic, you can ask us in the comment box.

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Debasmita December 4, 2021 0 Comments

Top 10 Inbound Marketing Tips For Brands

Outbound marketing may be an excellent way to reach prospective clients, but it is pretty expensive. However, inbound marketing can bring organic traffic to your website, and it is a cost-effective technique. In addition, it means companies that opt for inbound marketing prefer attracting clients through a customer-centric perspective.

The battle of inbound marketing vs. outbound marketing may go on for an eternal period. But, it won’t change the fact that inbound marketing is the best even for small-sized companies. So, let’s look at some of the best inbound marketing tips this year. But, first, let’s find out what inbound marketing is.

What Is Inbound Marketing?

What Is Inbound Marketing?

Inbound marketing is a tactical marketing strategy that includes several components of pull marketing. Search engine optimization, social media marketing, blogging, content marketing, PR-everything falls in inbound marketing. If you want to know which one is better between inbound vs. outbound marketing, you must know inbound marketing brings quality leads. 

Since it focuses on bringing organic traffic to your site, inbound marketing takes up less budget. But, outbound marketing requires you to contract the customers to show interest in your product proactively. But, in inbound marketing, one creates exciting content to attract people’s attention indirectly. 

What Are The Top 10 Tips For Brands To Use Inbound Marketing?

Are you still thinking about what inbound marketing is? Well, move on from that because now we will share some practical tips to use this form of marketing in 2021.

1: Combine SEO, And Content Marketing

Today most of the content that is present on Google has everything to do with SEO. Therefore, you must focus on creating unique, attractive, SEO-optimized, and well-informed content to bring readers’ attention. You can search for some relevant keywords in your industry niche and create articles on those keywords. 

No matter in which form you produce the content, make it keyword-optimized and be original. If you follow this strategy, you will soon know a new dimension of inbound marketing.

2: Focus On In-Depth Buyer Persona

If you want to create compelling content to attract customers, you must find out their problems. For that, you need to have an in-depth knowledge of your buyer persona. Start with collecting some relevant demographic information from them. 

Find out their age group, occupation, financial status, and problems, and then write an article to provide them solutions. 

3: Increase Your Social Media Presence

3: Increase Your Social Media Presence

The social media marketing world is booming. So, if you want to leverage the strength of inbound marketing, make sure you increase your social media presence. Post creative content on multiple social media platforms. 

Find out on which of those platforms does your target audience spend the most time? Now, diversify your effort, and post content on all possible channels, to get quality leads.

4: Make Your Website Mobile-Optimized

It is indeed a great way to land some organic traffic on your website. Most people have smartphones today, and when they need to search for something, they will do it on their phones. 

So, if your website landing page does not support mobile format, it will increase your site’s bounce rate. It must not take too much time to load the page because that also frustrates the users.

5: Use Some Design Tools

Use some design tools if you want inbound marketing to win in the inbound vs. outbound marketing debate. One of the most popular tools of digital marketing campaigns is Canva. Photoshop Kuler, ProofHub, PicsArt, and many more that can help you in this context. 

Even if you don’t know about good design, this tool will help you. It will visually stimulate your campaign, and the chances of getting more traffic will increase.

Also Read: Beginners Guide To SEO

6: Monitor Your Analytics

We know we told you to be creative and original with your content. But, we are also telling you to monitor the analytics to understand the critical elements of your website. You can use Facebook analytics to measure the relevance of your campaign. You can also pay for more powerful tools to gain better insight. Even Google Analytics will also help you understand the critical elements of the campaign better.

7: Leverage The Strength Of Email Marketing

If you want to strengthen your inbound marketing tactics, make sure you get an email list of your prospective clients. Then, if you apply Email marketing, you will have a more personalized way of connecting with your audience. 

With email marketing, you can get in touch with your audience daily. It is an indirect way of demonstrating your business to prospective clients.

8: Read Customer Feedback, And Act Accordingly

8: Read Customer Feedback, And Act Accordingly

One of the most significant ways of inbound marketing is to read customer feedback and reply to them. If anybody posts something negative about your services, treat it as constructive criticism and get back to them after resolving the issue. 

If someone posts something positive about your products, show them your gratitude. If you reply to audience feedback in public, it will satisfy them more.

Also Read: 10 Blogger Outreach Tools You Should Use Today

9: Write Attractive Headlines

We probably should have talked about this strategy long before, but better late than never, right? When you create compelling content, you must make sure to put an equally persuasive headline for the post. 

If your headline does not entice the audience, people won’t read it no matter how good your content is. So, start with a bang so that people get curious to read the rest of your blog.

10: Use A Storytelling Format

If you want to increase the strength of inbound marketing, you must use a storytelling format there. The purpose of inbound marketing is to engage your audience, so if they read a static blog, it will bore them. 

Instead, make the content more interactive. For example, write in a way that you will use while talking to your friends.  Almost 63% of people are more likely to take action after reading a storytelling blog, so use this trick today. 

Frequently Asked Questions [FAQs]

If you have managed to grasp these inbound marketing tips so far, you must have a good idea of it. But, if you have other questions regarding it, then let’s take a look at these below-mentioned questions;

1: What Are Some Examples Of Inbound Marketing?

Ans: If you look at the campaigns of Runner’s World, Unbounce, and HubSpot, you can get a good idea of good inbound marketing. Viral videos, topical blogs, Ebooks, social media posts, and webinars are excellent inbound marketing examples.

2: Does Inbound Marketing Work?

Ans: Yes, Inbound marketing does work. Between inbound vs. outbound marketing, chances are you will acquire more leads through inbound marketing. You just need to put in all your efforts and time to create informed, empowering, and creative content

3: What Is The Best Inbound Marketing Strategy?

Ans: The use of niche B2B influencer campaigns is the best strategy for inbound marketing. Since the influencers already have a large fan following, convincing them doesn’t take much time. Thus, attracting clients becomes more accessible and faster. 

The Bottom Line

One of the best ways to create customer-centric content is inbound marketing. So, if you apply this strategy, you will know your customers pretty well. Once you build enough trust with them, you can transform them into loyal customers. If you have any other questions regarding this topic, don’t hesitate to ask us in the comment section.

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Debasmita September 23, 2021 0 Comments

What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?

Do you want to know what two main ad formats can be used in a google display ads campaign? Well, we have got the correct answers for you. The two options are responsive display ads and uploaded ads

So, now you know what two main ad formats can be used in a google display ads campaign. Does that mean you don’t need to read the article anymore? Well, if you listen to me, I think you must keep on reading it. Once you read it, you will know more than just what two main ad formats can be used in a google display ads campaign. So, let’s get on with it.

What Are Google Ads?

What Are Google Ads?

Before we tell you what two main ad formats can be used in a google display ads campaign, we think you should know a bit about Google Ads.

Google display ads are different from google search ads. When you search for relevant keywords, google search ads appear on your screen. But, google display ads are the best tool that is needed for marketing. Display ads tend to appear automatically on our screens when we browse the internet for something. 

These graphic-based advertisements are storming the internet world. No matter how disturbing we find them, we can’t help watching them. Sometimes, people also make their purchase decisions based on these ads. But, if you know what two main ad formats can be used in a google display ads campaign, you can take the ads in front of the right audience.

Also Read: SEO Audit Checklist For Beginners

1. Responsive Display Ads

Responsive Display Ads-The First Type

If you know what two main ad formats can be used in a google display ads campaign, you must have heard about the responsive display ads. 

You can upload materials, including text descriptions, photos, logos, and videos for Responsive Display Ads. Your assets will be combined and dangled in front of users via Google Ads. Google knows which asset combinations produce the most acceptable ads and who your target audience is. 

All these details are based on data on how your consumers respond to the ads. It’s difficult to compete with machine learning-based market research in this industry. So, responsive display ads might not be suitable for everyone.

Responsive display advertising isn’t for you if you want complete control over how your ads look or if you have strict brand guidelines. But, these ads, on the other hand, have the benefit of being able to appear almost anywhere. 

Unlike an uploaded ad with a specific size, Google Advertisements may resize these ads to fit anywhere on the network, dramatically increasing your reach. Native advertising is another attempt by responsive display ads to replicate the feel of the website they appear on.

Also Read: How To Promote Your Blog: 10 Ways To Promote Your Blog

2. Uploaded Ads

Don’t you want to know what two main ad formats can be used in a google display ads campaign? We have already talked about responsive display ads. So, it’s time we shed some light on the uploaded ads too. 

As the name implies, Uploaded advertising is ads that you create and submit to the Google Ads platform. HTML5 advertisements, AMP HTML ads, and other supporting formats are some of its types. In this situation, you have complete control over the appearance of your adverts. 

You must know that the uploaded ads only fit one size, but if you use HTML5, you can customize them to an extent. While the content you provide may limit your reach, knowing when and where your advertising will appear might be helpful.

People create the uploaded ads outside the realm of google ads, using tools like JPG, PNG, .zip file, GIF, etc. If you choose this format, you must also consider creating responsive display ads for places where the custom ads won’t fit. 

Always remember that each webpage is unique. Even if your ad is qualified for a particular place, that doesn’t mean it will be visible on the page. Also, if the uploaded ads are not of the correct size, they won’t fit on the page. So, you must create a different size version for the same ad every time you use it. 

Why Is Google Display Ads Certification Important?

If you already know what two main ad formats can be used in a google display ads campaign, it’s time we tell you something else. No matter which type of main ad format you choose, you must have the display ads certification to publish them. If you have the certificate, it offers you several benefits such as;

  1. You can transform your vision and insight for online marketing into a practical digital marketing strategy.
  2. With the Google display ads certification, you can focus on the vast marketing plans of other companies and make yours according to that.
  3. The certificate will ensure that your budget for digital marketing has a similar ratio to your planning of display ads.
  4. You can generate a display ads plan to raise brand awareness, increase customer retention, improve customer focus, purchase action, consideration, etc.
  5. The google display ads certification will help you understand customer needs and enable you to reach new customers. 

Also Read: Beginners Guide To Social Media Marketing

The Bottom Line

If you know what two main ad formats can be used in a google display ads campaign, you must have grasped a good idea of this topic. The responsive display ads and the uploaded ads both have their unique pros and cons. As a digital marketer, you must find out your company’s needs and choose the best ad format accordingly. We have also given you a few pro tips here that may make your decision easier. But, if you need more help in choosing the correct ad format, do share your concerns in the comment box. We will surely get back to you with an answer in absolutely no time.

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Debasmita September 16, 2021 0 Comments

When Linking A Google Ads Account To Google Analytics, What Is Not Possible?

Do you know when linking a google ads account to google analytics, what is not possible? The correct answer to this question will be not adjusting the keyword bids in Google Ads from Google Analytics. So yes, if you link your google ads account to google analytics, you can’t adjust the keyword bids.

However, if you think you have got the answer to your ‘when linking a google ads account to google analytics, what is not possible?’ question, you are wrong. Indeed you have got the ultimate answer, but you have to know a little more information too.

How Should You Link Your Google Ads Account With Google Analytics?

How Should You Link Your Google Ads Account With Google Analytics?

Do you want to know when linking a google ads account to google analytics what is not possible? Well, the answer is not adjusting the keyword bids. But, before you know that and dive deep into it, you must know how to link your google ads account with your google analytics account.

Step 1: Sign-In

Firstly, you need to sign in to your Google Analytics account. Once you sign in there, click on the tools option. Then, select the option of Google Analytics from there.

Step 2: Click On Admin

Once you select the Google Analytics option, you need to click on the admin option. After clicking the admin button, you have to navigate to the property that you want to link.

Step 3: Click Google Ads Linking

When you click on the property column, there will be a list present in front of you. Now, you have to tap on the Google Ads Linking option.

Step 4: Click On New Link

Once you tap on the link option, you have to select your google ads account. You can choose the already managed account, expand it, or select each account you want to link. 

Step 5: Select A Title

When you have selected all the accounts you want to link, think of a specific title for them. Enter the group title on the option.

Step 6: Turn Linking On

The property view where you want to include Google ads data, click on that. Now, turn the linking on for separate views in the property column.

Step 7: Enable Google Display

Now, you have to enable the Google Display Network Impression Reporting option from the list on your screen. Once you do that, you can include data in individual views.

Step 8: Enable Auto-Tagging

If you have not enabled the auto-tagging option in your google analytics account, will allow it now. You can also let the linking tool automatically help this option. If that’s the case, you can skip this step.

Also Read: For Auto tagging, What Parameter Does Google Ads Include In The Destination URL?

Step 9: Click On Link Accounts

Now, the final step will be to click on the link accounts option. Once you tap into this button, your google ads account will finally be linked with your google analytics account.

Why Should Your Link Google Ads With Google Analytics?

Why Should Your Link Google Ads With Google Analytics?

Are you still wondering what is not possible when linking a google ads account to google analytics? Well, we have given you an answer to this question already, haven’t we? So, now let’s find out why you should link both these accounts.

  1. You can check your ad performance and your site performance in the Google Ads reports.
  2. You can import the google analytics goals and e-commerce transactions into your google ads account directly.
  3. You can get some help and rich insight on your site performance from multiple funnel reports.
  4. You can elevate your Google Ads remarketing strategy.
  5. You can improve the analytics reports such as bounce rate, page/session, average session duration, etc.
  6. You can also import cross-device conversion into your google account when you activate the google signals.

However, apart from these hundreds of benefits, you will also face a few restrictions once you link these two accounts. They are;

  1. An individual analytics property will only have a maximum limit of 400 groups.
  2. In individual link groups, there will be a maximum of 1000 ads accounts.
  3. If your google ads option is disabled, you cannot link these accounts.

How To Unlink Google Ads Account From Google Analytics Account?

How To Unlink Google Ads Account From Google Analytics Account?

You already know when linking a google ads account to google analytics what is not possible. So, if you don’t want to sacrifice the keyword bidding feature, you may need to unlink these two accounts. So, let’s take a closer look at those steps now.

Also Read: How To Do Keyword Research in 2021

Step 1: Sign-In

Sign in to your google analytics account. If your google ads account is already linked with the google analytics account, you can also sign in from there.

Step 2: Click On Admin

This step is also similar to the linking account step. So, after you sign in to the account, make sure you click on the admin option. Now, you have to navigate to the property that you want to unlink the option.

Step 3: Click Google Ads Linking

Once you click on that, come back to the property column. Now, click on the Google Ads Linking button.

Step 4: Click On Ads Linking

There will be a table in front of your screen. All you have to do now is select the link group you no longer want to be linked to.

Step 5: Click On Delete

When you select the final link group, press the delete button.

Step 6: Confirm It

Google will ask you to confirm once you press the delete button. Then, you have to press the delete option again in the confirmation pop-up. Now, your google ads account will no longer be linked with your google analytics account.

Putting It All Together

If you are reading this far, you must know what is not possible when linking a google ads account to google analytics. So, in that case, you may feel like unlinking the two accounts. In this article, we have narrated both the benefits and disadvantages of account linking so that you can think before you make a decision. We have also mentioned the steps for both linking and unlinking, to ease your journey. However, if you still feel you have some questions, please post them in the comment box below.

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Debasmita September 6, 2021 0 Comments

For Autotagging, What Parameter Does Google Ads Include In The Destination URL?

Well, if you don’t know, for autotagging, what parameter does google ads include in the destination URL? We have the answer. The answer is Gclid. It’s an acronym for Google Click ID. Google Ads affixes the Gclid last any custom UTM parameter. Thus, it allows Google to keep track of the Google Ads data.

So, if you know for auto-tagging, what parameter does Google Ads include in the destination URL, isn’t the purpose of reading the article is over? Well, no you may need to know a few more things before you consider yourself done. So, let’s check out the details.

Why Should We Enable Auto-Tagging For The Google Ads?

Before we tell you, for auto-tagging, what parameter does Google Ads include in the destination URL, you must understand its importance. When you enable the Auto-Tagging feature for Google Ads, all your Google Ads data will be pushed into Google Analytics. Now, you’ll want to do this for a few reasons.

1: It Increases Your Accessibility

You can access ad groups, granular campaigns, and keyword data in Google Analytics. So, when you enable the auto-tagging feature, you’ll have a more holistic view of many Google Ads data. As we all know, Google reports the website traffic coming from all channels. So, you won’t be analyzing performance data in vain, instead, you’ll look at performance data besides other media. 

2: It Strengthens Your DataViewing Capability

You can combine Google Ads data with the post-click information that Google Analytics will offer you. Thus, you can see what is happening on your site after people click on your advertisements. Google Analytics will combine all your data of Google Ads cost, impression rate, and click-through rate. If you mix auto-tagging with an easy auto-tagging option, you’ll see Google Ads data amalgamated with Facebook cost data together.

How Should You Enable The Auto-Tagging Feature?

How Should You Enable The Auto-Tagging Feature

Yes, you know for auto-tagging, what parameter does Google Ads include in the destination URL. But, do you know how you should enable the auto-tagging feature? Let’s find it out.

Step 1: Sign In

Firstly, you must sign in to your Google Ads account. If you don’t have an account yet, sign-up, and create an account.

Step 2: Go To Settings

Once you sign in to the Google Ads account on the left side, you will notice a menu. Click on the Settings option on that list.

Step 3: Go To Account Settings

When you click on the Settings option, you’ll see the option of Account Settings in the end. 

Step 4: Go To Auto-Tagging

Now, you’’ have a list of several options in the middle of your screen. On the second position of those options, you’ll see auto-tagging. Click on that.

Step 5: Enable The Option

Simply clicking on the auto-tagging option won’t enable it. However, once you click on it, you will see an option ‘Tag the URL that people click through from my ad’. Click on that. 

Step 6: Save

Finally, you have enabled the auto-tagging feature. Now, click on the Save button below, and that’s it.

How Should We Link Google Ads To Google Analytics?

How Should We Link Google Ads To Google Analytics

Do you know for autotagging, what parameter does google ads include in the destination URL? Yes, the answer is Gclid. But, then, you must also understand that this option will allow you to have a better view of Google Analytics data, right? But, that won’t work until you figure out how you will link Google Ads with Google Analytics. So, let’s check out the steps for it.

  1. Go to the Tools and Settings section.
  2. Click on the Linked Account tab.
  3. Tap into the Details option.
  4. Now, select any one of the Google Analytics views.
  5. You can select multiple viewing options or only one viewing option to import the site metrics.

When May The Auto-Tagging Feature Not Work?

When May The Auto-Tagging Feature Not Work

The auto-tagging option may not work in some cases. So if you already know, for autotagging, what parameter does google ads include in the destination URL? You must know these exceptional cases too.

There is a small number of websites that don’t allow arbitrary UTM parameters. So, when you turn the auto-tagging feature on, it will show you an error page. But, of course, you can always contact your web admin to find out if that’s the case the auto-tagging is not working. Or, you can also check it yourself.

Just copy the URL of the error page, and paste it into your Google Ads. Then, add a test URL parameter there, and press enter. Now check if the URL you just entered is present in the URL box or not. If that’s not the case, you can opt for the manual tagging option. But, that will be a time-consuming scenario.

Some Additional Things To Remember

So, you must know by now for auto-tagging, what parameter does Google Ads include in the destination URL. But, that doesn’t mean that you can tackle any unprecedented situation that may come your way. So, we have got a few tips for you that will help you deal with such unfortunate circumstances.

  • When you link your Google Ads account with Google Analytics, you must enable the auto-tagging override option.
  • The analytic report will use the custom UTM values if you have enabled the auto-tagging option without linking the two accounts.
  • Once you enable the auto-tagging override feature, you may choose to rename an ad campaign. But, in that case, the ad campaign analytics will show multiple entries.

So we hope these additional tips will help you not to get confused and keep your head calm when these things happen. 

Conclusion

We hope you have the answer to the ‘for autotagging, what parameter does google ads include in the destination URL?’ question. We have given you a few extra insights into this topic as well. So, we think now you can enable the auto-tagging option without many hurdles. So, let’s make your Google Ads campaign a little more exciting now, shall we?

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Debasmita August 26, 2021 0 Comments

Why Should You Link Your Client’s Google Ads Account To The Search Console?

If you want to know how often your Google ads are showing to potential customers, you must know how to measure organic and paid search results. But if you want to know how to measure paid search results, you must know, Why should you link your client’s google ads account to the search console?

People often overlook linking Google’s Adword account to the search console, and as a result, they miss out on some good opportunities. But, if you are working on your client’s website to ensure it implements the best practices, you must know ‘why should you link your client’s google ads account to the search console?’.

Why Should You Link Your Client’s Google Ads Account To The Search Console?

Why should you link your client’s google ads account to the search console?

You must think that if your current marketing strategy is working for your client, you don’t need to do anything else. But, there’s always room for improvement. So, if you can bring more traffic to your client’s website by adding the Google Adwords account to search console, why won’t you. 

Let’s find some reasons why should you link your client’s google ads account to search console.

1: You Can Compare Paid, And Organic Keywords

You can compare paid and organic keywords better and know how much traffic they pull to your sites. You can get a complete report once your accounts are linked. You can have a better knowledge of the clickthrough rate of your website too.

2: You Can Gather More Data From Additional Keywords

If you add the Adwords account to your search console, you can see incremental value for both your keywords and queries. Once you get this additional data, you can make your marketing plan even stronger with better accuracy.

3: You Can Acquire A Better Competitive Edge

Google Adwords accounts work the best on advertiser bids. So, when you link your client’s account to the search console, you can see how other companies’ ads perform more robustly. You can also see how your ads are performing to grab a better insight into your competitors.

How Do You Link Your Client’s Google Ads Account To Search Console?

How Do You Link Your Client’s Google Ads Account To Search Console?

If you have already figured out ‘why should you link your client’s google ads account to the search console?’, it’s time to know the steps to do it.

Step 1: Enter The Account

Log into the Adwords account that you want to link to the search console.

Step 2: Find The Menu

Once you log in to the account, you come to the dashboard. On top of the navigation bar, click the Tools option. Now, click on the Linked Accounts option under the settings option.

Step 3: Find The Console

Now, scroll down the list of linkable options, and stop when you see the search console option. Next, click on the Details button.

Step 4: Link The Account

You will see a complete description of the search console here. Once you read it, click on the link option.

Step 5: Enter The Site Address

Enter the exact address that you have in your Adwords account. Type the address on the Link New Site option. Then, click on the continue button. 

Now, you will get a complete result of the linking process. It will mention the date on which the account was linked, but it may also let you encounter a few problems.

What To Do When You Encounter Potential Problems While Linking The Account?

Do you know why should you link your client’s google ads account to the search console? Now, let’s find out what to do when you encounter potential problems while connecting the account. 

Sometimes your account may not be linked to the search console if you cannot confirm your ownership status. For example, sometimes it may happen that the verified owner has left your team, or you don’t know who the owner is. In that case, your account won’t be linked to the search console. 

You can either choose the HTML file upload method for verification because it’s relatively simple. You can also select the Google Analytics Tracking Code method because it will read the source code of your site’s homepage. You can further opt for the Google Tag Manager method because it is less time-consuming than other methods. 

Frequently Asked Questions [FAQs]

Do you know why should you link your client’s google ads account to the search console? Let’s check some other questions that often bother the users.

1: How To Use The Paid And Organic Report?

Ans: You can use the organic report to look for potential keywords. You can identify user queries with a low number of paid impressions. You can also use the information for optimizing your website’s presence on high-value questions. Once you make the changes to your site, you can also measure its impact with a more holistic approach.

2: Should I Link Search Console To Analytics?

Ans: Indeed, you should link your search console to the analytics. Thus, you can incorporate the search console data into the analytics reports. As a result, you’ll be able to view goal completion, behavior metrics, and other devices from organic search in one place.

3: How Should I Enable My Search Console?

Ans: Click on the property settings. Scroll the cursor down to the settings option of your search console now. If you come across your website’s URL there, it will mean that it’s verified. But, if you don’t see the URL there, you need to add your site to the search console. 

Key Learnings

Are you still wondering why should you link your client’s google ads account to the search console? The most straightforward answer will be to check if people reach your client’s website via organic search results or ads. The Google ads reporting tools already give you a detailed report on how often your ads are visible to customers.

But once you link the account to the search console, you can check how often the pages are shown. Even you can also see which keyword searches generated those results, and this will improve your marketing efforts.

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Debasmita August 23, 2021 0 Comments

The Beginner Guide To Influencer Marketing

If you think influencer marketing is another form of digital marketing, you are wrong. Instead, it is the form of marketing that influences your purchasing decision. Thus, to attract the mass market easily, influencer marketing can be a good strategy.

You can join the course on Influencer Marketing Hub to get proper resources and tools from the best industry leaders. In addition, you can submit your influencer marketing platform there and get honest reviews and research reports.

What Is Influencer Marketing?

What Is Influencer Marketing?

Influencer marketing technique allows you to get in touch with the social media influencers who work in the same niche as yours. After getting in touch with them, you can ask them to promote your products through their channel. An influencer can influence his followers to be your customers. He will do so based on his relationship, position, and authority over his followers.

It is similar to celebrity endorsement. When we see the familiar face of a celebrity endorsing a product, we tend to buy that. Just like that, when we see our social media influencers promoting a product, we believe in their words and go for that product. Since these influencers have already made their reputation in their respective niches, it is easy to convince their followers.

Now, you can bespoke search your influencers on social media. You can also apply influencer discovery tools online to look for the influencer who will be perfect for your brand. It is better to obtain a solid understanding of your brand first before you hire an influencer.

Read Also: Beginners Guide To Internet Marketing

Benefits Of Influencer Marketing

Benefits Of Influencer Marketing

Influencer marketing builds audience trust. They already have an honest follower base who consider this person to be their social media idol. We tend to believe more in the words of influencers because they are like us. That is why if you promote a product through a familiar face, they tend to be more valued. Your audience will consider the product to be more viable if an influencer promotes them.

Influencer marketing is effective for businesses because it does not force the audience. The audience has willingly decided to receive content from the channel of a specific influencer. Now, if the influencer promotes content that endorses a product, the audience will perceive it as regular content. It will convey the brand’s message clearly to the customers without much forcible effort.

A brand can acquire customers faster if it uses influencer marketing techniques. As you leverage the follower base of a particular influencer, they will likely remain interested in your product category. According to Influencer Marketing Hub results, 28% of influencers agree on this fact too. 

It is an excellent strategy to improve your SEO ranking. Domain authority is directly proportionate to good SEO ranks. If you seem to be the authority of your product domain due to influencer marketing, your SEO ranks will enhance.

Read Also: How To Promote Your Blog: 10 Ways To Promote Your Blog

How Many Types Of Influencers Are There?

How Many Types Of Influencers Are There?

There are mainly three types of influencers, macro-influencers, micro-influencers, and celebrity influencers.

1. Macro Influencers

Macro influencers have millions of followers on their social media. We consider them the expert in their fields. We trust the opinion of a macro influencer more than the celebrity influencer because his knowledge is centered on one topic.

But, these people have already made their name in their respective fields. So, they either have to fall in love with your product category, or you have to provide them a great incentive to work with you.

2. Micro-Influencers

Most of the influencers we come across in influencer marketing are micro-influencers. These people are also experts in their respective fields. But their expertise doesn’t always revolve around trending topics. 

As per the reports of Influencer Marketing Hub, micro-influencers communicate with an audience 22 times more than macro-influencers. So, they can engage with the audience more, and that can benefit your product niche too.

3. Celebrity Influencers

In the world of influencer marketing, celebrity influencers have always ruled the market. Celebrities who are brand ambassadors of the products seem to benefit the product sales almost instantly. Of course, they charge a lot of money for it, but if they have a genuine likeness towards the product, it helps the brand.

For example, Kate Middleton posed a unique maternity dress, which was sold within a few minutes of the photo being published. On the other hand, Kim Kardashian charges almost $250,000 for posting a snap of her wearing a particular dress. So, it can be costly for companies to hire celebrity influencers.

Read Also: Link Building Strategies: The Ultimate Guide To Link Building

How To Apply Influencer Marketing In Your Business?

How To Apply Influencer Marketing In Your Business?

You can follow a few steps to apply influencer marketing in your business. The steps are;

You can follow a few steps to apply influencer marketing in your business. The steps are;

Step 1: Find Them Using The Right Tools

LinkedIn, Twitter, Tweetdeck, Hey Press are some of the powerful tools you can use to find your desired influencer. In addition, you can use relevant hashtags that influencers typically use in your niche. It will give you a refined result, and you can jot down a few influencers from the list.

Step 2: Decide On A Budget And Relationship Maintenance Strategy

The average price of one photo would be $271. While for micro-influencers, one image would be $83, for macro-influencers, one shot will be $763. Depending on this standard market rate, you will decide on a budget with your influencer. Inform them about posting photos and how many images they will need to post in a day. 

Step 3: Convey The Message Of The Brand To The Influencers

The next step of influencer marketing will be to help your influencer understand the message of the brand. The better their understanding will be, the more effective their communication with the audience will be. For example, the company may want to increase its sales or target new demography. So, depending on that message, the influencer will promote the product strategically.

Step 4: Make Necessary Adjustments

You have decided on your influencer marketing strategy, and it is ongoing; review the market statistics. If your approach seems to be working fine, proceed with it. However, if you think the influencer is not attracting enough audience, refine your strategy. Track the results on the pre-determined date, and make the necessary adjustments as you deem fit.

Putting It All Together

If you want your influencer marketing platform to work just fine, follow these steps thoroughly. You will not face any possible issue in influencer marketing, even if you are a newbie in this field. And, there are ample benefits to this marketing platform already. So, apply these steps, and stand out from the crowd with these inspiring influencer marketing skills.

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Debasmita August 9, 2021 0 Comments

10 Blogger Outreach Tools You Should Use Today

Blogger Outreach tools can help you get in touch with influencers. They can also enable you to manage your marketing campaigns better. All of these tools enlisted here are going to serve all the purposes that you can hope for.

This list will be critically important for you if you want to make your career in blogging to all the bloggers out there. So, use these tools to get a better insight into your campaign today.

What Is Blogging? What Is A Blogger Outreach Service?

When you post information on a website about a trending topic in reverse chronological order and follow a conversational style, it is known as blogging. Usually, an individual or a small group of people manage the blogs. It is like an informative journal that you can access online anytime and get the latest information on new topics buzzing around.

Now, you may be wondering what a blogger outreach service is. Well, it is when a company partners with a blogger and posts some great promotional content. It is a type of influencer marketing where you pay the blogger to sing praises of your product on their website.

Now, let’s talk about the blogger outreach tools that you can use today.

Read Also: Link Building Strategies: The Ultimate Guide To Link Building

1: Snov.io

Ranking first on our list of blogger outreach tools is Snov.io. It is an email outreach tool that has more than 250,000 users. This powerful tool contains your entire email list, and so creating a blogger outreach campaign becomes easy for it. Chrome integration, Gmail integration, email verification, and email finder are some of the features Snov.io is best known for.

It has a free version that you can use forever if you are happy with 200 contacts and 50 credits per month. But, if you need more than that, the premium plan is not very expensive. With only $39 per month, you can access more than 5000 contacts and 1000 credits. There are annual plans too that you can get discounts for. So, it is worth this little investment for all its benefits.

2: BuzzStream

It is a popular blogger outreach tool to get in touch with influencers and hire them to manage your marketing campaigns. This tool can collect quality leads and include them in your database. It can also connect your email to your BuzzStream account to get a better reach of audiences.

It is not a free tool, but with only $24 per month, you will have access to 1000 contacts. But, this plan can only support one user. So, if you want at least 3-4 users to access BuzzStream, you will have to go for the premium plans that can give you access to more than 300,000 contacts.

Read Also: How To Promote Your Blog: 10 Ways To Promote Your Blog

3: Ninja Outreach

The best blogger outreach tool to find influencers across Twitter, Instagram, and Email are Ninja Outreach. Not only lead generation for a business but also segmenting emails, this tool is a good fit. You can collect status reports and social media updates, too, with this tool.

It is quite an expensive tool on our list because its per-month subscription starts at $89, and it supports one user with this plan. You will have access to 1000 contacts. However, it offers you a 7-day free trial version so that you can make the most of it during that period.

4: Hunter

Hunter has more than 1.8 million customers. Domain search, email finder, and email verification, including chrome extensions, are standard features of this blogger outreach tool. There are personalized email templates available for you too.

It is a fan favorite because it has a free version that you can use forever if you are okay with 50 contacts. The premium plan is $49 per month, and you will have access to 1000 contacts with it. If you want better discounts, you must go for the annual plans of Hunter.

Read Also: Beginners Guide To Internet Marketing

5: Mailshake

One blogger outreach tool that has a sole focus on link-building marketing campaigns is Mailshake. Mail merge, lead catcher, drip campaign, and scheduled emails are some of the beautiful features of this tool. In addition, you can automate the entire campaign and find out who has opened your mail and who has replied without manual efforts.

It does not have a free version or a trial version. You have to access the email management version for $59 per month. You can also avail of the sales management version for $99 per month.

6: SEMrush

If a blogger outreach tool requires having multiple functions, SEMrush is your option. Link building tools, domain overview, managing campaigns, topic research, tracking rank, monitoring brand performance are some of its best features. However, for sending emails, SEMrush has an entirely different tool.

The only reason it ranks at number 6 on our list is that it is not a free tool, and it is pretty expensive too. You can access it with an $1119 per month plan, and allows you to view only 50 social media accounts. 

7: Tomoson

Tomson comes with a paid subscription offer, but it also comes with a readymade audience. It means, like the other tools, you don’t have to search for influencers on this tool because they are already enlisted. Instead, you can choose the blogger who, according to you, can attract the most audience for your campaign.

Its price ranges from $100-$500 depending upon its several plan schemes. But, you don’t have to pay anything extra if you want to go beyond the built-in influencers.

Read Also: How To Do Keyword Research In 2021

8: Traackr

This blogger outreach tool can help you locate influencers easily who are closer to your location. If you want to import your phone contact list and find influencers, you can do that too. In addition, it makes your entire profile compatible with network analysis.

It also comes with a tool to track the conversations you conduct with influencers. So, soon enough, you will realize if your campaign is working or not. It starts with a $499 per month subscription.

9: Buzzsumo

Social backlinks, content amplification, and advanced filtering-everything are available on this blogger outreach tool. The personalized dashboard allows you to access the content recovery option. It can manage your notifications and track the authors too.

Starting from $99 per month to $299 per month, there are many plans available for this blogger outreach service. But, it offers a free trial version too, so you can avail of that before deciding which plan to use.

10: Pitchbox

With the help of this blogger outreach tool, you can focus on connecting with influencers and partnering with them in the process. Scalable outreach, automated follow-up, and email integration-everything is available on this tool. You can also use this tool for guest blogging purposes.

For a two-user monthly package, this blogger outreach service costs $195 per month. In addition, there are plans for $395/month and $1500/month to be suitable for large companies.

Conclusion

These blogger outreach tools come with many exciting features that can kick start your marketing campaign. However, some of these are free, and some are paid, and they range from a wide array of budgets. So, it’s better to choose the tool that fits your needs the most and fuels your campaign now.

Frequently Asked Questions [FAQs]

1: What is the most significant benefit of using a blogger outreach tool?

Ans: It can make your content more shareable across all social media platforms. You can increase your social media followers and email subscribers with these tools. Your website will prove to be more credible in front of customers with blogger outreach service.

Also Visit: 7 Smart Social Media Marketing Tips For 2021

2: How do I improve my blogger outreach service?

Ans: Collaborate with professional bloggers, and find bloggers that are interested in working in your niche. You should set some goals and measure those goals at the end. Thus, your blogger outreach service will be improved.

3: Is blogger outreach service legit?

Ans: Yes, it is. It is the safest link-building platform available in the market today. There are numerous blogs available in the market, and you will get a quality blog with relevant posts if you access the blogger outreach service.

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Debasmita August 4, 2021 0 Comments

How To Create An Email Marketing Strategy – Step-By-Step Guide

Starting from the right set of tools to audience identification-we have covered just about everything here. It will be easier for you to achieve your customer attrition and customer retention goals faster this year with our advice.

Email marketing is kind of becoming obsolete with the booming age of social media marketing. But, we know the underlying potential of this marketing trick. That is why we are shedding light on its hidden traits to make it a popular marketing choice again.

What Is Email Marketing?

When you inform customers about your company’s new products, or services, or offers through email, it is called email marketing. It is a cost-effective and faster way to reach your existing customers. In addition, you can create a personalized message for your target audience so that they find a sense of belonging as your company’s customers.

Some standard email providers are Gmail, Yahoo, Outlook, Proton Mail, Zoho Mail, iCloud Mail, etc. Among these, Gmail is considered the best email provider because of its highest user ratio. So, if you want to target your customers through an email marketing strategy, get on board with setting up an account in Gmail.

There are four types of email marketing. The email newsletters keep your audience updated about the weekly or monthly offers of your brand. Next, there are promotional emails that you send when you need to inform your customer about some new product. Acquisitions emails are certain kinds of email campaigns. Finally, retention emails are the most common form of email marketing. You send these to your customers to keep them as your clients in the future.

Read Also: Link Building Strategies: The Ultimate Guide To Link Building

How To Create An Email Marketing Strategy

How To Create An Email Marketing Strategy - Step-By-Step Guide

Firstly, you need to choose an accurate email provider. As we have already mentioned Gmail should be your first choice in this context. This tool will help you create, organize, and send emails, including basic tracking. In addition, you can also select some automation tools that will enable you to send marketing emails at strategic times. 

Secondly, find out your target customers. You can categorize your customers as per the demographic details of age, gender, education, income status, marital status, occupation, etc. Find out who your existing customers are, who your competitors’ customers are, and who will benefit from your products. 

Thirdly, you must create a list of your subscribers. Create some relevant content that will interest your customers. For example, ask for their email address in exchange for a discount or a free product from your site. You can also choose to add the opt-in option to your website. It will let your customers sign up to your website when they first decide to shop from it. So, now, you have the email address of many customers to build up your list of subscribers.

Fourthly, segmenting your list will be effective because it will decide who will be your customers and who will not. Finally, create email content that you think will attract your larger target audience. That way, you will reach many people, and your chances of retaining customers will increase.

Finally, you need to figure out your goals of email marketing strategy. You have all the tools, subscriber list, email provider-everything that you need. If you want to increase your website’s click-through rate, increase website traffic, or convert more audience into loyal customers, email marketing should be your strategy.

Read Also: Beginners Guide To Internet Marketing

Benefits Of Email Marketing Strategy

Benefits Of Email Marketing Strategy

One of the main benefits of email marketing is that it lets you create personalized messages for your audience. Therefore, it increases your chance of obtaining more customers than any other form of marketing. Even collecting surveys and feedback is easier with an email marketing strategy. If you want to keep retaining customers, knowing what they think of your service is essential. That is why email marketing is helpful to gather their feedback about your service for you to make necessary adjustments.

Almost 59% of marketers agree that email marketing is a suitable source for increasing your company revenue. Communicating with your audience becomes personal and easy with this marketing tactic. Moreover, it is also known to generate good website traffic. When your audience receives a private email from a company, it tends to make them feel special. So, their purchasing habit also increases with email marketing strategy.

Apart from that, sending timely updates, increasing quality leads, and promoting new products at a low cost is possible through email marketing. You don’t need to hire an external marketer for this job also because it is relatively easy to share. Therefore, email marketing should be your top priority if you want to reach the right people at the right time.

Read Also: How To Choose A Digital Marketing Agency

Drawbacks Of Email Marketing

Drawbacks Of Email Marketing

The drawbacks of email marketing are not even close to its advantages. But, you must know the pros and cons both to decide if you still want to pursue this marketing tactic or not. One of the significant issues is spam mails. A reader’s mailbox is always filled with spam, and too many such emails irritate readers. It might dissuade them from discouraging any promotional emails, and they may not even read the emails you send them. 

Even the best email providers have issues. There is a high chance that the audience you are sending the mail is not even receiving it. You cannot even control it, and there is no way for you to know that your reader has got the mail or not. Too many internet service providers categorize mail with spammy keywords and send them directly to the spam box. So, your mail may not even reach your audience ever.

Now, which type of mail design attracts the audience the most is unknown. Moreover, there are size issues too. If some documents or photos are too large, even your best email provider won’t let the audience open the email. It will frustrate the users, and they will end up blocking your mail-id.

Read Also: How To Promote Your Blog: 10 Ways To Promote Your Blog

Wrapping It Up

If you want to compare the pros and cons of email marketing strategy, there will be more pros than cons. However, the countless benefits of email marketing have made it so popular among the marketers of the modern era. You can grow your business and set your reputation right in the market with email marketing techniques. Just make sure you create helpful, informative, and relevant content so that users benefit from it.

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Debasmita August 2, 2021 0 Comments